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Wednesday, July 25, 2012
Create, Communicate, and Cash In On Your Business Momentum!
Friday, July 13, 2012
Third party validation is one of the highest forms of marketing
Media opportunities are always a smart form of building your personal brand and exposure. A media interview or quote as a reputable resource in an article can generate curiosity and business leads. Third party validation is one of the highest forms of marketing; much like a testimonial.
As a publicist for two decades, my main job was staying on top of the current trends, news, culture, events and more to create innovative news angles to phone "pitch" to journalists, newspaper and magazine editors, radio show producers, Talk TV show talent bookers, and more.
When journalists called me for a client interview, I was in hog heaven! What a treat that was! Today, with the plethora of online content and options, as a business owner, you can search for publicity opportunities by the click of a mouse and stroke of your keyboard. Boy, we have come a looong way!
I have a terrific lead for you to respond to the needs of journalists seeking YOUR expertise.
www.helpareporter.com is chock full of media opportunities! HARO has been around for a while so you may have heard of it OR not. Either way, I am encouraging you to sign up for the free subscription and add "publicity opportunities" to your marketing plan. It's easy. They come to you!
Good news warning, HARO has a large volume of opptys so you will receive plenty of emails from them. Set your email box to capture HARO emails to keep yourself organized. Plan to read a few emails a week to grab your opportunity!
Here's a great example of how you can create a unique publicity angle for your business:
Friday HARO tweeted a media request for a homeowner who recently installed a solar system. Apparently some reporter is doing a story on this angle. I don't know which publication, but it's worth a try and then find out.
Well, I happen to have a Dental coaching client who just recently installed a solar system in his home. I chose to send a response and pitched my client to the reporter. If they choose to interview him, it would be a creative news angle for a dentist who is very health and environmentally conscious, which is part of his brand. See, publicity angles do not need to be directly related to your expertise, but be part of your brand and a passion. :) People like environmentally conscious entrepreneurs, which can mean conversion. I have seen plenty of successful results with traditional publicity!
Here is the link their busy Twitter page to stay on top of their requests as well. Click here
From HARO website: From The New York Times, to ABC News, to HuffingtonPost.com and everyone in between, nearly 30,000 members of the media have quoted HARO sources in their stories. Everyone's an expert at something. Sharing your expertise may land you that big media opportunity you've been looking for.
Go for it! Stuck on which direction to take on this or needing a creative brainstorm session on news angles to expand your brand and reach? Email my team for details and we will set up a 30 min consult call to explore your possibilities - It's worth every moment of your time - support@ecreativebiz.com
Thursday, July 12, 2012
Plan now for SoCal's Leading fall Women's Success Summit
Fall quarter is around the corner and planning ahead for biz growth now is a smart, savvy action.
I'll be attending Today's Innovative Woman's SUCCESS! Summit 2012
geared to inspire, motivate, and empower women business owners to move
to the next level. Cathy Alessandra, founder of Today's Innovative
Woman, is producing yet another extraordinary educational and networking
event and we want YOU to join us!
You know how powerful these
events are in terms of just the networking with visionary women who are
changing the world with their passion, unique brilliance and creativity.
We grow our business by the amount of people we meet and serve. Here's
one of those opportunities that will uplevel the momentum of your
business because of the caliber of women attending.
As a featured writer for Today's Innovative Woman website and print magazine (you can see my articles at http://todaysinnovativewoman. com/author/marla-dennis), I highly recommend you join us.
This year's SUCCESS! Summit
is set for Friday, October 5 in Los Angeles. The one-day event is
packed full of life changing content and speakers, plus plenty of
hands-on networking time. The brilliant line up of speakers ready to
provide you with the tools and knowledge to grow your business will
include topics such as:
How to Become Famous In Your Niche Market
Billions in her Briefcase: Build Your Business by Attracting Other Women Business Owners
Entrepreneur to CEO: The 5 Innovative Keys to SUCCESS
5 Steps to Transforming Your Business into an Extraordinary and Lucrative Brand
SUCCESS Summit is not only
an opportunity for learning and networking, but for recognizing and
honoring women entrepreneurs who are doing amazing things in launching
and growing their business.
Success Summit will have
multiple categories and you may nominate or self-nominate in as many
categories as the nominee qualifies.
Cathy is also providing an hour of Q&A at the end of the day.
You'll experience a day of high value content and inspiration. Plan your calendar for Oct 5! Get all the details at www.SuccessSummitandExpo.com!
I'll see you there!
With gratitude
Chief Inspiration Officer
eCreativebiz
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