How many missed media opportunities did you have?

Imagine this.

Maybe you pitched a news angle to a reporter, editor or producer for one of your local or national media outlets or maybe someone recommended you for a media interview. Good so far. The journalist or talent booker then goes to your website, blog and fan page to check your “credibility.” 

What do they see, read and feel (emotionally compelling content)?

Do you have a clear cut, authentic personal brand that speaks well to your expertise and how you serve your clients OR does it leave the journalist confused and un-inspired to consider you for their magazine, radio show, newspaper column or TV news show?

Do you have a media page on your site? Do you have logos of media you were featured on? (Something to aspire to)

This is one of many reasons why having a clear, compelling, authentic, BOLD, expert-driven brand is crucial to your success. Please stop settling for an “ok” brand and thinking you can’t afford a branding expert or web designer. It’s costing you your credibility and revenues.

Be known as innovative, savvy, well-spoken, and dignified brand. I encourage you to EMBRACE your spotlight with confidence, savvy and ease.

Media coverage is third-party validation. In my PR days with clients, my main goal was building mass influence and a tribe for my clients online and offline, plus creditability for their expertise and talents. BUT first the brand and target market (audience) had to be built. When your website, fan page, blog, newsletter and articles clearly illustrate who you are (brand), your expertise, and how you serve your market - you then position yourself for potential media interest.

Strategic publicity is a major credibility factor for your success. Once you achieve certain media coverage – publicity breeds publicity –more media opportunities begin to show up. Happens all the time.

Once my new site is launched (coming in a few weeks), I will use my own PR skills to secure media. I encourage you to begin with a re-branding. You are missing opportunities for media coverage by having an unclear, so-so brand.

5 publicity tools to strengthen your brand in the midst of a re-branding process:

1. Strong, clear ongoing blog articles that showcase your expertise. This will demonstrate your genius and knowledge even when it’s obvious your website needs TLC.

2.  Create your own TV channel by setting up a YouTube channel and upload expert videos of you answering common challenges of your clients and solutions. Make them no longer than 2-3 min long and include where the viewer can get a hold of you. Invite.

3. Have a “media” page at your current site with a beginning list of radio interviews, telesummits (if you are a coach), guest blog articles. Start building your press page now.

4. Prepare a press kit ready for opportunities while you are building the brand. Include a well written struggle to victory story as your bio, professional photos, expert topic ideas list for media, list of where you have been interviewed even if it’s not a national well recognized media outlet.

5. Have a well written journalistically solid press release that offers a current news angle matched to your expertise. Be sure it’s factual, intriguing, and the opening paragraph captures media attention. Reporters only have time to read your 1^st paragraph. If it doesn’t include the who, what, when, where and why (for their audience), they move on.

I believe in you. Start the journey and up-level your business and life. Take a leap of faith!

 

Gratitude and Success,

 

Chief Inspiration Officer 
Embrace Your Spotlight

www.ecreativebiz.com
soon to be www.marladiann.com

That Elusive Goal: Breaking Through the Vortex

It finally happened.  

Once I gave myself FULL permission to put ALL of me - the entertainment history, love of pop culture, visual arts, film, home design, love of parenting, emotions, six senses, etc., into my business and branding, I broke through that elusive thing I call a "vortex" - resulting in feeling FULLY alive and more authentic.  

Five years ago when I re-invented my life - I truly started over in every way.  I purposely walked away from my 22 year entertainment career - rich and exciting as it was - I chose to give full attention to my new journey as a coach and mentor. I had a "Divine Urge" to evolve and move forward into a new version of my life then in 2007; I just didn't know what was in store for me or the path I would choose.

Along the way as I followed that Divine Urge, I left behind (temporarily) the creative, alive, and vital Marla whose core exudes artistry - a very expressive ALIVE artist who matches all those passions described above.  

Unbeknownst to me, it was not until I re-branded myself and my business this year would I re-discover the REAL ME - the high energy, fun, happy, highly creative, passionate woman who was hiding behind the spotlight. I traveled through the vortex to the other side feeling I have come back home.   

Prior to breaking through the vortex I felt so stuck having attempted several times to uplevel my business financially and otherwise. When I broke through that vortex – my entire energy shifted to a new level – like a re-birthing. The moment I realized I succeeded a very demanding goal, I did the “happy dance” celebrating that defining moment! Another evolution complete. (My mentor calls it going through the wonkiness).

All of this leads to building a BOLD, SEXY, VITAL, COLORFUL, and AUTHENTIC brand bursting with excitement!  I want that for you! (And, watch for launch announcements coming soon of the NEW website!)   

So how do you break through that frustrating vortex that keeps you stuck behind the wall craving change and success?  

Here are four tips to breaking through:

1. Take a deep cleansing breath and finally make THE decision to re-brand. No more excuses. Get clear on who you want to become. Make decisions from where you want to be; not where you are. Have deep trust and faith the right experts and support team will show up to take you through the branding journey. They will be a perfect match for your vision – the web designers, branding coaches, VA’s, etc.

2. Even when your goal (whatever it is) seems so elusive each time you attempt to achieve it – DON’T GIVE UP. (Trust me I had many thoughts of throwing in the towel many times thinking this goal was not for me). Keep your focus on the vision AS IF it’s done - feel it, see it, think it as complete BEFORE it manifests. Put your heart into this way more than your head. 

3. Knowing the journey can be a roller coaster - surround yourself with a group of high achieving, compassionate, real, spiritually rich people who believe in abundance, fulfillment and courage AND are doing the same growth. INVEST in you and join a mastermind program with a mentor who is living the life you respect and want. The tribe will be your best allies along the emotional journey. They become your best inspiration and support; they will hold you to the fire!

4. Document your re-branding journey so it becomes the story you share with others to inspire them and pay it forward. Your story is part of your NEW brand.

Share your vortex story below in the comment section so others can be inspired!

Gratitude and Success,

 

Chief Inspiration Officer 
Embrace Your Spotlight

www.ecreativebiz.com
soon to be www.marladiann.com

Simply the best brand; she has it - do you?

When you look at this world renowned musical artist...what do you feel? How do you experience her? Perceive her? The amazing Tina Turner.

After two decades of designing brands and PR campaigns for celebrities, visual and performing artist, and then re-inventing my own life and business five years ago, and now my re-branding, I'm letting you in on my secrets to building a bold, sexy, powerful, and inspiring brand that influences the masses (or better yet, YOUR target audience!).

Tina represents to me confidence, sexy, bold, powerful, authentic, real, alluring, and of course, incredibly talented. Her audience gets her... and has for years. You don't need her talent to have a powerful brand; just the right authentic elements that make you magnetizing.  

When a woman (and this power goes for men brands, too) connects to her powerful six senses, she lives what I call an ABUNDANT SIX SENSORY LIFE AND BRAND that feels juicy, fulfilling, vibrant, alive, empowering, and authentic! 

Are you positioned for 2014 to deliver a clear, strategic, bold, sexy, confident, and influencing brand? Does your current brand speak to ALL of you or only parts of you? What's missing in your brand essence that results in fewer revenues due to your audience not connecting to the authentic, brilliant you?

 Three of many areas of your brand where your "essence" could be missing:

1. Your bio/story/about page. Is it plain vanilla or inspiring?

2. Your photos/images of you. When is the last time you hired a professional photographer?

3. Your connection to your six senses? Is it conscious? Do you live in high vibration more often (sight, smell, sound, taste, touch & intuition) rather than low contraction energy?

Comment below about who you experience as a BOLD, powerful, sexy brand that inspires you. I'd love to hear from you! I aspire for you that your brand essence, content and strategies convert to contacts, relationships, and clients. 

I'm ready to help you uplevel your brand, business and life. Join me on Oct 3 for the start of your SIX SENSORY ABUNDANT LIFE & BRAND journey in "You're SIMPLY THE BEST Branding Power Workshop!"  Early rate good till 9/30 - that's one week away!

Click here for more details on what's happening on Oct 3. Let's TURN more of you ON so your audience is inspired to take plenty of action on your offerings.

Gratitude & Success,

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Chief Inspiration Officer

Embrace Your Spotlight

www.ecreativebiz.com
soon to be www.marladiann.com

Light Up Your Brand and Life by Reawakening Your Sensuality (ROI is BIG!)

If I make a wild guess....you are definitely grateful for your life. (Wonderful!). You have a busy, productive schedule that requires you to be on top of your game DAILY. You run a reasonably successful business that is always evolving and keeping you on the edge. You probably spend too much time in front of the computer and not enough time with people or enjoying life's simple pleasures. Maybe you operate more out of your head rather than your heart, and you secretly crave being reconnected to your heart?

You are more than likely proud of your kids who are either in school or already out in the world making a difference with their talents. You may even have a satisfying relationship on some level with your partner; but there could be room for some improvement. But, for the most part you seem to have it all together.

Or do you? (I thought I had it together until I realized I was disconnected from my senses! Too numbed out!) 

When’s the last time you considered yourself sensual? By that I mean connected to your senses – aware of how they feel at any given time and feeling ALIVE. The six senses of sight, sound, smell, taste, touch, and intuition. 

When a woman (and this can go for men, too) connects to her beautiful six senses by being conscious of them moment to moment (instead of feeling “numbed” out due to overwhelm) she lives what I call a Six Sensory Abundant Life & Brand; it feels juicy, fulfilling, vibrant, alive, empowering, and authentic.  

Is all that even possible?

Truth: a woman’s feminine power resides through her six senses. When you illuminate those six sensual areas of your life – you literally reconnect with your most authentic core and exude a sexiness that is a mark all your own; not a carbon copy of someone else.  

This is where you begin to step into the next version of who you are to be and success follows. 

Let’s reawaken the sensual, vibrant, enticing, and colorful woman you naturally are who may have gone into hiding due to disappointments, never-ending stress and demands while attending to everyone else’s needs.

After two decades of designing brands and PR campaigns in the entertainment industry, and then re-inventing my own life and business five years ago, I’m letting you in on my secret to building a bold, sexy, and inspiring brand that influences the masses.

A sexy brand inspires others to feel their emotions. 

Digital storytelling today (written, spoken or video) requires an emotional connection online in order to move people to an action. When your personal branding can inspire others to take an action toward your offerings – you succeeded at being emotionally connected to their needs, desires and dreams.  

That is a sexy, bold brand. 

I love working with women business owners who desire to be in a healthy, abundant, and powerful relationship with money. Her spirit and soul are ready to let go of money clutter and drama that has either kept her under-earning, not standing in her power with money or uncertain about her financial worth. The result? She steps into her sexy, confident self that leads to a juicy, creative, financially liberated vibrant life!

 I give you permission to be all of you…and more! This is where it all comes together for business. This authenticity is required today in our social media driven world in order to convert our branding and online communities to revenues and a thriving, profitable business. 

Be more of you in an authentic way through your senses.

What we aspire to feel is IGNITED in both our purpose and who we are. Now we can make a truly fulfilling difference in lives of our families, clients, communities and the world.

When we become conscious of using these natural senses in a way that speaks to our passions, interests, expertise, leading qualities, and talents – we experience living a sensual, authentic life through our God-given gifts. Then we can apply it to our branding and marketing content (the words, visuals & videos).

This is what makes an influential brand that converts to revenues; people connect to an “energy” behind your brand.When you have a sexy, bold, vibrant, confident, juicy brand; it attracts the right ideal clients to your business. 

How about we get you started on a “Living a Six Sensory Abundant Life?” 

Ask yourself this: How can I live a vibrant, sensual life? How can I find new ways to feel my senses? How can I stretch beyond my comfort zone to live more abundantly, more luxuriously through my six senses?

See what comes up in this exercise. Notice how it makes you feel; notice energy shifts. This is your core speaking to you wanting to be liberated.  Fill in the list:

Sight:

Smell:

Sound:

Taste:

Touch:

Intuition: 

 Apply your answers to your online content, postings, and brand “essence.”

Share with me in comments below how this helped shift your consciousness about living a more vibrant life & brand. What did this bring up for you? 

 

Gratitude,

 

 

 

 

 

 

Chief Inspiration Officer

Embrace Your Spotlight

www.ecreativebiz.com