To "sharpen my saw" to better serve you, I find it interesting to observe which of my wall posts on Facebook will receive the most responses.
As part of my personality-driven marketing system, I coach the importance of YOU being the brand in order to connect with your market so that you are building the know, like and trust factor. This then leads to filling your pipeline of potential clients, patients, members, or customers.
But, again, it's you in the spotlight...with finesse.
Meaning, you are marketing your relationship with your community. You are taking a sincere interest in their posts and responses. You are posting emotionally compelling info while delivering a class-act image, authentically.
Today's business paradigm has changed dramatically where we now rely on peer-to-peer to do the marketing for us. Traditional media has taken a back-seat.
Oh, how times have changed.
So it follows, when we deliver our marketing via our Social Media pages, our most effective approach is a relationship topic beyond the information resources. People buy from those they know, like and trust. Engage with your community as if you were having a conversation. Be authentic. Document your thoughts and feelings. Here was one of my highest response rates in a while. It took place Sunday, Mother's Day, of course.
"Lovely way to end a Mother's Day. For the 1st time, my son took me to dinner (and paid) and bought me pink roses. So sweet. So simple. Simple things in life MATTER the most. Grateful. :)"
Simple. Straight to the point. And, emotionally compelling. I chose to compose this thought because most everyone can relate with this topic - raising teens. This Mother's Day was truly a turning point in my life with my son.
So, as you consider posts on FB and Twitter, think about how you can serve your community with compassion while delivering a "world-class" image to your market.
Because, you deserve it.
In gratitude,
Marla
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