The Secret to Living in a Glass House Era: Stepping out of your comfort zone and into the money zone

In our "Facebook Age" world - every aspect of our lives is changing where everything that once used to be "private" and kept at bay - is now acceptable and almost expected to be shared with others. Anything (well almost) is sharable today because of social media and its powerful effect on our lives. We have gone from seclusion in our homes and offices to an accepted "voyeurism" where we have opened our arms and hearts to collaboration, connection, and expansion in new ways.

So how does this affect you the business owner? It's time to let go of hiding or keeping your life so private from your clients, patients, and customers and be authentic and transparent when delivering your brand on Facebook, Twitter, Youtube and LI. Today's marketing requires YOU to be the brand - personal and business are one in the same. No longer separate.

The acceptance of being transparent is still a challenge for most clients who begin their programs. When they come to me - it's usually to learn the technical end of all this digital tools. But what they come to find out is - they have a fear or hesitation of being exposed - living in the limelight - living in a fishbowl, therefore preventing themselves from expanding their business.

No worries. Here are three tips to stepping out of your comfort zone and into the money zone:

1. Take it easy on yourself. Being savvy in Social Media means being classy about the content you post; not overexposed. Be selective about what you share, but always make it authentic and real. Yes, that means being emotionally vulnerable. No "putting on a show or facade " - just real daily stuff with class and care. Your friends and target market require the real you; it gives them permission to do the same. :)

2. Trust ...when you come from authenticity and transparency while using FB or Twitter, it's a natural human response for others to embrace all of who you are. We are all here with the same challenges, fears, concerns and more in life. Compassion is available and plentiful in your online communities. Reach out and RELAX.

3. Your willingness to express the person behind the business will reap rewards. Today's sophisticated consumer wants you to communicate in your own voice (verbal and written) while using Social Media. You create raving fans that know, like, and trust you (and promote you on Facebook & Twitter) when you post emotionally compelling content.