The blending of your business brand as your
personal brand is the secret to excelling in your marketing today.
This allows
you to be a savvy, innovative brand connecting with people worldwide positioning you to have a global business.
Sounds exciting, right?
It is exciting, but there's one challenge. Many
business owners are still of the mindset that personal and business are
separate and truly don't have a clearly defined personal brand. No worries. No
fault of your own. We all come from the same mindset and training of past strategies. It’s those
who step up and INNOVATE their brand to speak to the sophisticated consumer
will progress.
In today's "Social Reward" economy, every
business owner needs to think of himself or herself as a brand; it's no longer
an option, it's a necessity if you are
to succeed in your marketing using
Social Media.
Why?
The abundance of savvy consumers today requires an
authentic relationship online. They want to get to KNOW, LIKE, AND TRUST you
before they consider hiring you, buying from you, or recommending you.
By delivering a well defined personal brand in all
your marketing channels (website, blog, ezine, Facebook, Twitter, LinkedIn and
YouTube) you are poised to win. Then the quality of your postings and content
become more compelling and "marketable."
Furthermore, when you build the right audience for
your message with a clearly defined personal brand, you are now poised to
thrive in our Social Reward economy.
To give you a sense of clarity why this style of
branding today is so important, I’ve spelled out 7 benefits of having a clear,
compelling personal brand that makes you “client attractive.”
1. You are seen as an innovative business that is on
top of their game thriving in our Social reward economy. (Impression of
increase)
2. You will know how to implement the key strategy
to capture public interest, tell a compelling story and convert that market
into a loyal audience.
3. You’ll have the skills to be an innovative
digital storyteller creating raving fans for your business.
4. You will know how to clearly communicate in an
authentic voice in ALL your marketing channels (website, social media, blog,
ezine, and emails) to your existing community and potential new clients or
customers so they FEEL connected to you before they choose to buy or hire you.
5. Your expertise & personality translates to
savvy online content resonating with your target market profile.
6. Your Google rankings will be higher due to
recent “content” requirements. Search engines are now seeking “emotionally
based” content for priority ranking. This translates to SEO - (Search Engine
Optimization)
7. Your personality is power.
No one can duplicate who you are. As a result, you take yourself out of the
competition. It doesn't matter if your competition is down the street; when you
reach out to your market in a personal way OUTSIDE of the office and nurture
that relationship online via your social media, blog and custom
personality-driven ezine, you hedge the competition and build more loyal followers.
In today's overly saturated market,
you MUST be consistent with your online marketing to build the know, like &
trust factor. (Even if you think it's not necessary).
What is the value of these 7 benefits for your
business? PRICELESS.
The more savvy your brand and content – the
stronger your SEO allowing people to find you online easier and more
efficiently. Remember this: the more online content and “online real estate” you have
– the easier it is for people to find you; hence your business growth and
bottom line.
The 7 benefits set you up to win by BUILDING
MOMENTUM and converting to revenues when used with an effective marketing
system.
As the "new" breed of entrepreneurs
today, we are being rewarded by being social and personable in our marketing
style and content. We are bringing our conversations online to make friends and
fans in a casual but respectful, savvy manner. Hence, Social Reward economy.
The
end result: Up to 3-6 months
of consistently implementing the strategies and tools learned, you will
experience a more quality email list, a growing online and offline community of
loyal clients converting to more revenues.
Home Study program, "Innovate Your Marketing with a Compelling Personal Brand!" Click here for details.
Gratitude,
Marla
Your Personal Branding and Social Media Savvy Muse!
Your Personal Branding and Social Media Savvy Muse!
Personal Branding Expert, New
Thought Speaker, Creative Strategist
Step into the Spotlight!
Marketing, Mindset & Money Mastery coaching programs
www.eCreativebiz.com
Step into the Spotlight!
Marketing, Mindset & Money Mastery coaching programs
www.eCreativebiz.com
Monetize your personal brand! Get your FREE branding, online marketing and social media savvy tips with Step into the Spotlight
monthly ezine for Creative
& Lifestyle entrepreneurs and Dentists at www.eCreativebiz.com
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