Yeah! The start of BE BOLD in your BRAND email series,
I am featuring several clients over the next few weeks who stepped up
and invested their time and talent to learn how to rise above the
online density! I'm pulling back the curtain for you to see behind the
scenes how business owners like yourself can innovate, BE BOLD and raise
their visibility for new revenues.
I'm proud to give you the first Spotlight - Dr. David Noonan came to me after he researched several social media/online marketing experts. He was already savvy in his marketing, but did not realize he needed a defined personal brand and system to maximize his online presence.
As a tribute to David and his courage to pursue neck disc replacement surgery, I chose to spotlight his business. What a trooper! He flew all the way to Germany for this special surgery and now he's on the road to recovery. Being a brilliant Chiropractor who walks his talk, he had to do this much needed surgery. He's sharing his journey via his blog. Join him in wishing a speedy recovery!
Here's his branding story:
"As a doctor of chiropractic I have the pleasure
of serving many people and that is the greatest thing about my profession and my vocation.
Reaching these people with my message of health
however is not something that is taught in professional school. And with the advance of
the internet and social media and me not growing up in the computer age let alone texting and
tweeting, it is of little surprise that I found myself needing help with my online presence and
getting my message out there.
Now, I was keeping up as well as I could…you
know, I had a Facebook page and I was posting and slowly building a following and picking up
a tip here and there (sound familiar?), but my message was never consistent nor did I have a
strategy for it being so.
I went to a social media event and was taught a
way to find certain types of people on Facebook, and it worked. That is how I found Marla Dennis
and I’m sure glad I did. She was able to lie out a strategy for advancing my “brand” through my
newsletters and social media.
As I’ve learned over the years (sometimes the
hard way) that business runs best on systems, and that is exactly what Marla had to offer. She
laid out a plan and then walked me through it showing step by step how to recirculate my
articles through different media outlets and how to schedule and manage each post to maximize the
effectiveness.
Applying her system has allowed me to interact
with my current base more often and effectively and also to expand my reach to others who
otherwise wouldn’t have found my messages.
I appreciate Marla Dennis not only for her
expertise, but for her kindness and understanding throughout the process. She is truly an asset
to all who seek her help."
Branding is more than clever posts on Facebook and a cool looking logo. Create your own economy! Join Laura Weintraub and I for our "Be BOLD. Be Brilliant. Break the Rules!" monthly speaking series in the South Bay March 6th at Equinox Spa!
With gratitude,
Chief Inspiration Officer
www.ecreativebiz.com
Personal Branding & Business Innovation Expert for Small
Business and Multi-Million Dollar Companies
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