I'm in a recent VIP strategy day with clients and one of their main frustrations that kept them from marketing fully (so common) was this: "What do I reveal and how much do I reveal in my content for Social Media and my marketing?"
The
real reason for this confusion is not so much the content
(although that is crucial to building your reputation and tribe online)
but understanding this one powerful strategy: your business brand and personal brand are ONE in the same. Now some of you may be saying, "I do this already."
Ok,
but I encourage you to read through this article and see where you
probably are not as thorough as you may think. (I want you to succeed!)
I
believe this is the most challenging mindset to shift and strategy to
understand for business owners large and small today who want to
innovate their business online. I work with both the small business
owner (solo and a team) and the multi-million dollar corporations - it's
THE most common issue I find hands-down. We are so programmed to
communicate personally and formally in our two different worlds that we
miss the most important strategy that causes conversion ($$).
Our world has become much more personal and informal, but it must be communicated in a SAVVY way.
So for those emerging and progressive business owners who are still of
the mindset that personal and business are separate when it comes to branding;
and don't have a clearly defined personal brand YET; there are simple
strategies to merge the two. No worries. No fault of your own. We all come from
the same mindset and business marketing training. Bravo to those who step up
and INNOVATE their brand to speak to their sophisticated consumer. You will succeed.
The blending of your business brand as your personal brand is
the secret to excelling in your marketing which allows you to be a savvy,
innovative brand connecting with people locally and worldwide positioning you
to have a solid local or global business. The celebrities I worked with in the entertainment
industry for over 22 years have this strategy down pat.
Here are benefits, mindsets and action tips
to begin your innovation crossover to be a SAVVY BOLD brand:
1. Think of yourself (not the business) as a brand and understand it's
no longer an option; it's a necessity regardless of business size – you will succeed
in your marketing especially using Social Media channels to engage and build
your audience and tribe. Your key to building your savvy reputation
online is this mindset.
2. Understand the abundance of savvy consumers today require an
authentic relationship online. They want to get to KNOW, LIKE, AND TRUST you
before they consider hiring you, buying from you, or recommending you. Your BOLD personal brand will drive value into
your business like no other strategy online due to the vital importance of peer-to-peer
marketing.
3. Start by changing over all your content to be in 1st
person conversational; like you are talking to that ONE ideal client or
customer – because you are. That includes newsletter, blog, videos, expert articles, website
home page, website “about” page, and social media posts. Pull your reader or
viewer (video) in. Do it BOLDLY. Meaning, come out of the box with your delivery,
content, confidence, and style.
4. By delivering a video or the written word as a well-defined personal
brand (authentic, real, no masks) in all your marketing channels you are poised
to win. The quality of your postings and content become more compelling, BOLD,
and "marketable."
5. Reveal enough personality (notice I didn’t write personal info) into
all your expert and social content to build curiosity, interest, intrigue and inspiration.
I’m giving you permission to be ALL of you; not a carbon copy of someone else.
Get inspired by a mentor or colleague, but embrace all of you – the quirks, the
strengths, the brilliant you and communicate it with NO apologies.
I promise you will stand out in the online density and convert to
revenues if you master these 5 starting points and then... learn more strategies!
I'd love your comments and thoughts below. Let me know if you struggle with this or found a way to innovate your brand and content!
Gratitude,
Chief Inspiration Officer
Embrace Your Spotlight
www.ecreativebiz.com
Posts
8 comments:
Marla this such a fantastic post! It's so important for all of us to understand and your tips are awesome! Thanks so much.
Elaine-- thank you! Hope this helps you with your Happiness Biz! Love YOUR branding. :)
Great post Marla! As an artist and and artist coach It really resonated with me. I'm going to go back and make sure I'm applying #3!! :)
Oh good Jennifer! # 3 is so important for you! We come from the same world of arts & entertainment! I worked with visual and performing artists in my publicist days! Thanks for stopping by!
I agree 100%! I teach this same concept with fashion and beauty. Your brand and your style must be congruent. YOU are your brand and business. The first impression you give is the first impression of your business. It is so important to be authentic :) Thanks for your great insight!
Thank you Tammy! Not only is it important to be congruent but this strategy allows you to monetize your branding while navigating social media and email marketing! Fun!
Hi Marla,
I appreciate this post so much. I know I have much to learn about branding!
Warm wishes,
Mia Rose
Mia! Thank you. Branding is a tricky thing that has so many layers. But...it starts with you as the core. Branding is who you are;not what you do. xo
Post a Comment