FIVE COMPELLING reasons why you don't want to miss delivering an ezine

1. Your personality is power. No one can duplicate who you are. As a result, you take yourself out of the competition. It doesn't matter if your competition is down the street; when you reach out to your market in a personal way and nurture that relationship online via your custom personality-driven ezine, you hedge the competition and build more loyal clients, contacts. In today's overly saturated market, you MUST be consistent with your online marketing to build the know, like & trust factor. (Even if you think it's not necessary).

2. Relationships. Your clients (audience) who read your ezine (and I know many do based on the reports at constant contact) see you as a real person on the other side of the computer screen. You are no longer just an office blasting out impersonal info. This is relationship building every month year round. Your email list is your hidden gold, regardless of how much you think it does or does not generate money. People need connection; just like you. Your referrals come from the ezine whether you realize it not. The reader may not email you after reading the ezine, but instead decide to call you, reach out on FB, your blog and more. Ezine’s inspire your list to take an action.

3. Perception is a BIG deal. When you are consistent in delivering an ezine, you are seen as an innovative business with savvy marketing and content for the subscriber.  Consistency is key. Ezines are often a retention based tool, and that is worth its weight in gold.

4. When your permission based readers genuinely like you and believe you offer them a value with your articles, tips, and info - they look forward to hearing from you (really!). In your ezine, always deliver value, connection, and something personal to keep feeding the loyalty. They will pay attention when you have a new product or service. They gave you permission to do so by agreeing to receive your ezine.

5. And, it's all about timing for people when it comes to calling the office. The more you show up in their email box with fun, innovative, interesting, personalized info the better chance you have of a new client, contact or patient.

Please do not mistake the power of an ezine. The voice of your ezine is very important even if you think people don't feel that way. They do.

Happy creating and building relationships!

With gratitude,  

Chief Inspiration Officer

www.ecreativebiz.com 

 

Personal Branding & Business Innovation Expert for Small

Business and Multi-Million Dollar Companies

Follow Your True North and the Masses Will Come

Inspiration comes in all shapes and sizes. The inspiration I am about to share comes in the shape of a loving female dog named Ricochet. The message to the story is "Find Your True North and the Masses Will Come."

For us business owners large and small, we know deep inside when we follow our hearts and listen within - we will be led to the answers we seek. I am a believer of "that which we seek is seeking us; or it would not be in our consciousness."

When establishing your personal brand, you must:

1. Connect and honor what brings you joy - pay attention - that is your creative voice asking to be expressed. For just 3 days - listen to your "inner barometer" - make a conscious effort to notice your "energy" (how it feels) around every task, event, project, phone call, email that you do. Then jot down what is a toleration and what has a "zing" to it. Be honest with yourself.

2. Get quiet enough to hear and FEEL the message coming from within. And then stay true to that message - no matter what. 

3. With that list - you will find the few "magical" items that truly sing to your talents, illuminate your brilliance and feed your passions. Success leaves clues. The rest -- well you know -- delegate. See, your genius work (the most important items to focus your time on to get the best ROI) consists of the items on that list in #1 that come easy to you and are most natural.

4. Now you have a "True North" compass to inspire you to develop programs, products, and content for your website, fan page, Twitter feed, and more.

In this video, world famous service dog, Ricochet, never liked the training expectations her owner had for her. She resisted. But one day she found her true calling and this made her a household name changing lives of millions. Ricochet's service was unique to the canine service industry. She helps 100's of disabled surfers feel safe and enjoy their dream of surfing. How healing is that? What a powerful FUN purpose. Ricochet also went on to raise over $100K in funds for animal causes around the world.

 "None of this would have happened if Ricochet had not stayed true to herself and followed her heart. I wanted her to make a difference in one life but she made a difference in millions of lives," ---Ricochet's owner.

Please make time to watch the video (have tissues on hand) and be ready to be inspired to your true north. Your branding will depend on it. Trust me.

Click here to watch.  

With gratitude,  

Chief Inspiration Officer

www.ecreativebiz.com 

Personal Branding, Business Innovation,

and Social Media Savvy Expert for the small
business owner and multi-million dollar lifestyle companies

I have a confession...

As much as I love helping my clients innovate their business through online branding while coaching them to a higher level of self-expression and belief, I equally love writing. It’s been my passion since childhood when I was writing poems and inspirational missives in my notebooks during school hours or in my room at home as I day dreamed about my future. I was always an imaginative, emotional child and writing gave me a channel to express my innocent creativity. I just didn’t know how to define that then. 

In my young adult years I was then led by circumstances and people (the Universe had some say in this!) to college to pursue a degree in PR, Journalism. This evolved into an exciting, highly creative, very dynamic 22 year career in the entertainment biz as a publicist and talent manager helping celebrities, visual and performing artists brand themselves via radio, TV, magazines, newspapers and events. Life was good and I was in my element. 

In 2008, I chose to innovate my now 25 years of influencing the masses via compelling content and personal branding to an online platform. I found a mentor who helped me evolve into a business branding coach for entrepreneurs. 

Now celebrating 5 years in business I am at a crossroads of innovation again. I am surrendering to my art, which is composing written, authentic masterpieces for you.

What that means is I’ve found the most challenging task most of my coaching clients deal with regardless of their profession – is time and creativity to write compelling content for their brand. My clients are wonderfully receptive to the innovation, branding, systems, and more – but the one place they always get stuck is the writing part. The majority just can’t find the inspiration or time to write.

Do you relate?

• When’s the last time you wrote an article for your blog? (Do you even have one and know why they are crucial for your branding?)
• When did you last deliver an expert-driven online newsletter to your targeted list? (They want to hear from you even if you think they don't. You have expertise they are seeking!)
• How about your fan page? Stuck for content? Ideas?
• Your website has needed a new home page for months, right? Is it speaking to the right audience?
• And how consistent are you with feeding the Internet with this SEO driven content?

So what does this mean to you? 

I will write BOLD, compelling, authentic, dynamic content for you so you rise above the online density. Content builds your SEO driving traffic to and from your site, blog, social media, and articles - then converting to revenues. That’s what we call monetizing your online presence. 

So here is what’s happening…this may be the solution you have been hoping for but wasn’t sure where you’d find it or who would be the right fit. 

My new service package is Change Your Words; Change Your World. The creativity that comes natural to me will INFUSE new life into your old website, blog, fan page, e-zine, and articles.

This is for you if you are:

• A frustrated lifestyle solopreneur who has no time or interest in writing your website, blog, e-zine, and especially Social Media. (Lifestyle clients are in health, wellness, fitness, arts & entertainment, fashion, beauty, design, home, and spirituality expertise.)

• A 6-figure mid-size business craving to move to the next level and just can’t get the right feel to your new branding content.

• A $1 Million + business owner wanting someone to be their brand content manager to renovate their online marketing content and message.

In order to do a stellar job, I will only be taking 3 ideal clients on. Those who email me first for a 30 min exploratory call will have my time. Put "exploratory call" in the subject line. Click here to email now.

Let’s bring out the BOLD in you and your brand so you RISE above the intense online density. It will change your world.

With gratitude,  

Chief Inspiration Officer

www.ecreativebiz.com 

 

Personal Branding, Business Innovation,

and Social Media Savvy Expert

Go BOLD or Risk Being Lost in the Online Density!

We all jumped into 2013 with a blast of high energy. Did you feel it, too? The talk out there is how abundant 2013 will be as a result of the BIG energetic shift we had all year long that led up to 12-21-12. 

Well it’s no coincidence all the online experts are pointing to 2013 as being the year of compelling content, which is required for strong Google rankings, better engagement in your social media channels and better online community building. It follows then how even more important it is to stand out today with your brand given the volume and density of online content. So, let’s go a step further. 

I’m claiming 2013 as the year of compelling BOLDER brand content which moves people to action even more! It’s the year of being bolder, more gutsy, and breaking more rules in not only your content and brand but how you operate in your business!

Kate White, former editor-in-Chief of Cosmo magazine now on her own to pursue a global speaking and author platform, is known for being a “rule breaker” in the magazine industry. As an author of four career books and eight novels, she takes no prisoners when it comes to being bold in the world. 

Her latest speaking campaign “Go Big or Go Home,” originated from a conversation she had with an employee one day while working at Cosmo. The employee said, “Go BIG or GO Home” referring to when she goes out on the town in New York. She said “If you don’t go out with the idea that you’ll have a heck of a good time - don’t even bother.”  This hit a chord with Kate applying it to doing projects at COSMO. 

 

So with a new mindset in hand, each time she and her staff wrote cover lines for the cover of COSMO – she would ask go “Can we go bolder?” “Can we do it differently to take it to a new level?” She remarks, “If Jay Leno was not mocking our cover lines at least once a month I was not doing my job!”

What can you do that is more bold, more gutsy with your personal brand content? How can you be different and bolder in your content on your fan page, your ezine, your blog articles and headlines, your videos and video scripts, video headlines, etc.? 

Ask yourself each time – “Have I done it?” Simply asking yourself as you write your content for your marketing could this be BOLDER? Is there another approach? How can you break the mold and break the rules to stand out in your industry? 

Mega fashion icon Kate Spade took the BOLD route back when she was just starting out with a line of black nylon handbags. She felt they were simple, different, light, and easy. It was 11 pm at night and she was getting ready for a trade show the next day – her first of many to sell her fashion bags to the wholesalers. But as she sat there she realized there really was not anything interesting for the eye to go to. She felt these are good but not good enough. 

So she got out a pair of nail scissors and went into each bag and cut out her “Kate Spade New York” tag from inside the bag and sewed them on the outside of the bag. Now that was breaking the rules. Unless you were some big name designer back then, you didn’t place the name tags on the outside of the bag! But she did it with guts and glory! And that’s what she is known for now. Kate Spade is a multi-million dollar fashion brand today. Her willingness to go gutsy, bolder and break the rules made history for her. 

Now let’s look at how you can begin making a difference with your brand! Here are 3 tips to start the process of being BOLD, DIFFERENT & GUTSY in your compelling content:

1. Find a mentor who speaks your language. Is she or he where you want to be? Does their online content inspire you and help you feel bolder, more gutsy? Follow them for a while observing how their personal brand shows up on YouTube, blogs, TV, radio, magazines, ezines, etc. I found my writing muse, Kate White, on a freelance writing site that led to her site and many YouTube videos. I’m thrilled!
2. Start within by letting go of self-imposed limitations. Do whatever it takes to THINK BIGGER, BOLDER. Make small successes along the way to build your confidence and turn yourself into BOLD player.  Let your mentor carry the belief in you before you can carry it yourself. See beyond your current level of content and continue to ask yourself, “Is there another approach to communicating my expertise? Can I do this article bolder? Can I write this headline bolder? Can I be more gutsy in my image?”
3. Spend an hour a week planning how you will evolve your business and brand in a BOLD way. Invest the time and emotion in where you are headed. Always anticipate the road ahead. Go BOLD and BREAK THE RULES!

For an inspirational 30 min DISCOVERY CALL in "HOW TO GO BOLD or Risk Being Lost in the Online Density" for 2013 -  Email my office to schedule. 

With gratitude,  

Chief Inspiration Officer

www.ecreativebiz.com 

Personal Branding, Business Innovation,

and Social Media Savvy Expert

Move people emotionally into action

The POWER of Online Content

2013 is THE year of inspiring others through your content.

Move people emotionally into action.

Begin to follow your intuition to create compelling content to post in your Social Media channels. Just try it. Before placing your fingers on the keyboard or smart phone, move from your head to your heart. Take a deep breath. Listen within. Seriously. No judging. Surrender. Let go. What do you most want to share in this moment? What do you want to GIVE to your online communities today? Inspiration? Humor? Resources? Strategy?

2013 is THE year of inspiring others through your content. Move people into action.

Now that the 2012 “end of the world” craziness has ended and you are still here in your glory, let’s look what’s to come and what we were to learn from all that. What was on the other side of all that hearsay stuff? Evolution. Abundance. Movement.

What really matters today in your online content is... Inspiration.

Isn’t that what you are truly doing in your branding online? The goal is to move people into action through compelling content built around your brand that speaks to your core essence and resonates with your core market.

What do you most want to give to the world? Isn’t it your passions? The work you do is an expression of your passion. Then what follows is a natural order of inspiring others to take an action from your compelling content via words and/or video on your website, Facebook pages, Pinterest pages, Twitter, LinkedIn and more. You are allowing you to best serve what you love.

Here's an excellent video by Mariel Hemingway and her partner Bobby that truly speaks her brand of health, balance, and adventure. http://vimeo.com/user8139866/the-willingway.

I was moved to action by watching her video. I signed up for her local guest appearance to hear more of what she had to inspire.

Proof than content is crucial in all of our marketing efforts for 2013 - an article stating predictions for 2013 reads..."Content’s importance is also stressed by Society of Digital Agencies’ Tony Quin, who notes “The rise of social media means that brands must now produce a constant stream of compelling content that attracts attention and becomes the basis for an ongoing connection with the consumer.” Full article
http://tinyurl.com/betterdataandcontent

Now I know writing is not everyone’s forte. In fact, expressing yourself through writing can be a definite challenge for most. It’s not an easy feat. I find with most of my coaching clients, their biggest challenge to move forward is their fear of writing. As I walk them through the mindset and strategy of how to express their passion through their branding, new ideas begin to emerge and they feel a connection to their audience. We then collaborate on their content. I use my art of expression to help bring the inspiration out of them. Writing is my art. I inspire you to express your core essence. Everyone wins.

Ready to explore how to move people into action through your compelling content?

Here’s the next step: email me or call my office 310-378-1277 to set up your complimentary exploration 45 min phone call. We will discover your essence and how to begin to express it so your online audience gets you. Then will talk "possibilities" to move you forward.

To your success and inspiration!
Marla
Your Chief Inspiration Officer
www.ecreativebiz.com 
 

Marla's FAVORITE Things YOU Liked!

Social Media Savvy Fan page Most Highly Engaged  Topics for 2012!  

In OPRAH style, I've listed YOUR most favorite things (topics) from my fan page based on engagement measured by the analytics INSIGHTS feature on the page. (Ask about how to use this awesome tool!) Feedback like this is golden!  Thank you!

My purpose is to serve you with inspiration and branding expertise to increase your influence and credibility. Here are some of the leading topics YOU “liked” the most over the year’s worth of postings…

Social Media Savvy Success Tip 1: How to live your life more authentically, which will shine through your personal brand in all your marketing:

1. Invent your own life. Live according to your own ideals of happiness. Allow your imagination to set fulfilling goals for the New Year and have the courage to go after them till complete.

2. Live passionately. Radiate your vital energy; it's contagious and inspiring to others while raising the vibration around you as you pay it forward.

3. Learn and evolve. Commit to continually learning something new about life, your business, and relationships. Evolve.

Social Media Savvy Success Tip 2: It's time to let go of hiding or keeping your life so private from your clients, patients, or customers and be authentic and transparent when delivering your brand on Facebook, Twitter, Pinterest, LinkedIn, Youtube and LI. Today's marketing requires YOU to be the brand - personal and business are one in the same. No longer separate.

The acceptance of being transparent is still a challenge for most clients who begin their programs. When they come to me - it's usually to learn the technical end of all this digital tools. But what they come to find out is - they have a fear or hesitation of being exposed - living in the limelight - living in a fishbowl, therefore preventing themselves from expanding their business.

No worries. Here are three tips to stepping out of your comfort zone and into the money zone:

1. Take it easy on yourself. Being savvy in Social Media means being classy about the content you post; not overexposed. Be selective about what you share, but always make it authentic and real. Yes, that means being emotionally vulnerable. No "putting on a show or facade” - just real daily stuff with class and care. Your friends and target market require the real you; it gives them permission to do the same. :)

2. Trust ...when you come from authenticity and transparency while using FB or Twitter, it's a natural human response for others to embrace all of who you are. We are all here with the same challenges, fears, concerns and more in life. Compassion is available and plentiful in your online communities. Reach out and RELAX.

3. Your willingness to express the person behind the business will reap rewards. Today's sophisticated consumer wants you to communicate in your own voice (verbal and written) while using Social Media. You create raving fans that know, like, and trust you (and promote you on Facebook & Twitter) when you post emotionally compelling content.

Social Media Savvy Success Tip 3: Is it time for your spiritual awakening that will lead to a new, refreshed personal brand? Try taking a step back from all your demands and just BE. Allow the spontaneity of the moment to lead you to your next enlightenment - your next version of who you are to become.  And then give people your best - the new you.

Social Media Savvy Success Tip 4: The more savvy your brand and content – the stronger your SEO (Search Engine Optimization) allowing people to find you online easier and more efficiently. Remember this: the more online content and “online real estate” you have – the easier it is for people to find you; hence your business growth and bottom line.

Social Media Savvy Success Tip 5:  Change your words. Change your world.
By changing the way you communicate in your channels of Social Media in an emotionally compelling way, your world will move in the direction of influence, stronger credibility, and conversion.

Your personality is power.

No one can duplicate who you are. As a result, you take yourself out of the competition. It doesn't matter if your competition is down the street; when you reach out to your market in a personal way OUTSIDE of the office and nurture that relationship online via your custom personality-driven ezine, a blog and your social media channels, you hedge the competition and build more loyal clients and contacts.

The blending of your business brand as your personal brand IS the secret to excelling in your marketing today. Emotional content ranks high on Google for your SEO, too!

In today's overly saturated market, you MUST be consistent with your online marketing to build the know, like & trust factor. (Even if you think it's not necessary).

Those were 5 of the many favorite Social Media Success Tips you liked!  Thank you!

Now it’s your turn to be a success story.

Want to hit it out of the ballpark for 2013? Call to schedule your complimentary 45 min DISCOVERY SESSION THIS WEEK to reveal how your can turn your personality into marketing power with a proven system in 2013. 310-378-1277.

With gratitude and respect, 

Chief Inspiration Officer

www.ecreativebiz.com