You've seen it happen with name brands..

So what's the secret to effective personal branding?

You've seen it happen with name brands like Oprah, Sir Richard Branson, Tony Robbins, and Marci Shimoff.

Humans are wired to empathize with other humans.

When we read, watch, or hear an inspiring story - we can’t help but apply it to our own lives and seize the moment. The heart of your brand is your everyday stories, photos and videos you share on Facebook, your blog, your e-zine, your Twitter posts and more. People take an action when they are inspired.

And you don't have to be an Oprah to make it work! You have a rich, authentic story and history of your own that makes you - well...YOU. 

How to live your life more authentically, which will shine through your personal brand in all your marketing:

1. Invent your own life. Live according to your own ideals of happiness. Allow your imagination to set fulfilling goals and have the courage to go after them till complete.

2. Live passionately. Radiate your vital energy; it's contagious and inspiring to others while raising the vibration around you as you pay it forward.

3. Learn and evolve. Commit to continually learning something new about life, your business, and relationships. Evolve.

I encourage you to talk more about this with Keri Murphy and I on July 18th (5-8 pm) in person at our FREE event in Long Beach - Click here for required registration. I am offering this to my entire audience regardless of where you reside. I can't assume you won't be out in Los Angeles area then OR know friends and associates who live in the area that would grab a chance at this!

I know you understand there's plenty that goes on behind the scenes of preparing for a compelling  2-3 min video that inspire viewers to take an action.

The most profound activity behind the scenes is not the technical stuff - but experiencing the transformation of bright, intelligent men & women business owners move from uncertainty to bold, confident, assured, and inspiring IN FRONT OF A CAMERA exuding their personal brand!

When you connect with your IT FACTOR - everything falls in place. My exceptional video and branding partner Keri Murphy and I take you there with our combined 50 years experience of entertainment, on-camera training, branding, and PR.  

Do come meet us and other savvy business owners on Thurs, July 18th from 5-8 pm, in Long Beach where you'll have an opportunity to hear behind the scenes tips, secrets, and business innovation expertise when Keri and I talk about how YOU can elevate your business and life via finding your IT FACTOR!

We are producing an entire evening for you to network with other savvy business owners seeking the same expertise and transformation.

Do plan ahead and register now. We will "sell out" because of the popularity of the topic and it's free. Please share this with your friends and have them register also!

Click here to grab a spot now and pass this onto your friends in the L.A. area. We'll see you in a few weeks!

To your success and brilliance,    

Chief Inspiration Officer

Embrace Your Spotlight

 

She's thrilled! Her money and self worth are transformed!

One of the most common challenges women have in business is their confidence in charging what they are worth. So when Linda Smith of Portland, Oregon emailed me about my branding program offer, we quickly realized her most pressing challenge was her relationship with money and her self-worth.

Now, understand this - Linda is a VERY dynamic, successful, sought after pianist in the wedding and event industries in the Portland area. Her illustrious career has taken her to many places meeting people of all walks of life as she gifts her clients with her amazing talents.

But she was not making the income she knew she could; and it was not for the lack of effort or non-frequent bookings. In fact she was consistently booked! Her issue was how much she was charging for her brilliance.

Relate?

Well here's her before and after remarks from her MONEY BREAKTHROUGH METHOD program we explored together.

Her top three strategies, tools, & techniques learned in the program that made the biggest difference in her business and revenues were: 

1.  Develop a positive, meaningful personal power statement.

2.  Raise fees to match my value and only accept clients who understand that value and are willing to pay it.

3.  Hire a support team to manage admin details.

I had her explain how she viewed money prior to participating in the program and how it changed after completing. 

"I had a poverty mindset that was replaced with an abundance mindset. I used to think: I would really appreciate it if you would hire me to play for your wedding/event." Her NEW mindset and confidence: "You would be lucky to have me play for your wedding/event!"

CREATE your own success story.

Congrats Linda! Such a pleasure to be your money mentor!

Email me  
Apply to be considered for my MBM program. Write MBM in the subject line.

Put the SEXY back in your life and brand!

Ever have one of those chance encounters where someone you meet makes a significant shift in your outlook on life and there was no plan to do so? (I know the Universe plays a part in this)

Well, last week at a networking event, I ran into a dynamic gal who I have not seen in a while and never had the chance to really get to know her. This time - it was life changing.  

As I caught up with the beautiful Susie Augustine, author and speaker of “SEXY, FIT & FAB at ANY age,” after the scheduled speakers gave their terrific presentations, I realized there was one major element missing not only in my life but in my branding.

The SEX APPEAL factor.

I don't think I am alone in this. I think many of us women left the sex appeal factor on the kitchen counter and forgot about it due to our over scheduled, demanding lives! 

I totally enjoyed my connection with Susie and she gifted me with her book that night. As a result of our interaction, I had this intuitive nudge that felt like a JOLT of energy calling my attention. I felt inspired and excited. I began to pay attention to this “expansive” energy as I zoomed home to start reading her book. I fell asleep with thoughts of getting my “sexy back!” Days later after I devoured the book, I realized this one element that just re- ignited my spunk, my inner core, and my zest was the missing piece in my life and my personal brand.

How about you? Sit for a moment and think about the last time you acknowledged your “sex appeal.” It usually comes in form of confidence, spunk, courage, boldness, health, vitality, sassiness and more. It’s not that you are lacking these qualities; it’s that you have not embraced or nourished them. Ladies, we can have that swagger when we walk in high heels when we have the intention to be “sexy.” We can have that vitality when we eat correctly, exercise often, and make wellness a major priority in our lives. Our sex appeal comes from the inside out when we connect to our spirit and soul. It’s our powerful feminine energy that changes lives.

Thanks to Susie’s inspiration, I'm sharing 5 tips to getting your “sexy back” in your life and brand below and my new video (below). You have the capability of exuding a confidence and natural sex appeal (we all have it!) any time any day with a little effort and focus.

1. Revisit your dreams of living a classy, first-class, sexy life often. It’s your birthright. Feel it AS IF.  

2. Get back into the gym or outdoors. Commit to exercise at least 3 x a week to reconnect to your body, mind & soul. This builds enormous confidence.

3. Sign up for pole dancing, ballroom dancing, country dancing, any style of dancing that will re-ignite that beautiful feminine energy in your body, cells, and molecules!

4. Review your bio on your website. Does it feel sexy or plain vanilla? Does it tell a compelling, vulnerable story of challenge to victory and the lives you inspired? Is it fun & inspiring? Does it include accolades and successes? Boast your brilliance! (With no apologies)

5. Tell the truth to yourself about your true beauty, strengths, vulnerability, abilities to make abundant money, compassion, and talents. Wear them all like a proud diamond ring no matter what others say. Stand in your power! Feed your spirit and soul. 

Branding Tips Video 

This is just the beginning of re-igniting your sex appeal so that your brand exudes all of this and more. The content you compose for your branding will flow so much easier.

I believe in you. Now go to it! Please pick up a copy of Susie’s book, “Sexy, Fit & Fab at ANY age." You’ll thank yourself for months!

Please comment below about this topic! Tell me about your journey. Do these 5 tips help? Share the blog post and support your friends in finding their “Sexy Factor” in their lives. 

  

Enjoy the summer and make it sexy!

Chief Inspiration Officer

Embrace Your Spotlight

 

How to handle the “wonky” part of life; 5 tips to keeping your dignity and eyes on the prize!

Thank goodness for mentors! Back in March when my mentor, Ali Brown, coached us for a full hour on the cycle of breaking through to new levels of success, I was relieved to know when the wonky stuff starts popping up in life - it’s all part of the success cycle. Hang on!  

In other words, we ALL go through what she appropriately calls “going through the wonkiness.” Before breaking through to a newer version of you and new level of success, we must have the courage to push through the old behavior patterns and old mindset in order to move into our next level of success. And, in the same vain, your personal growth always precedes your business growth. So, no worries, you are not crazy and your life is not falling apart at the seams when you go through this!

I’m here today to tell you - you are NOT alone.

This week I was in the thick of wonky-ville! I started the year off with goals and intentions to uplevel my business in several ways. My goals included adding corporate clients to my roster of VIP services. Grateful servicing a superb corporate client. My goals included finding the right business assistant that I did not have to teach much how to represent my “voice and brand” in my marketing. Found her and making it work. My goals included finding a web designer I could resonate with and really got who I was to create a new website and brand. Found her and watch for this summer! My goals included having a wider reach to connect with my audience and build upon my credibility. I’m in the thick of it given the creative projects and people I am honored to be collaborating with. Wow, so grateful after five months!

But here comes the twist. With all this movement and energy comes the “wonky.” 

It looks like this: people and situations showing up that represent “old patterns” and “beliefs” that no longer serve you nor your growth and new successes. So guess what? I am now holding on with every fiber to move through the wonkiness that is expected as a part of my journey called transformation. Geez it’s not comfortable – but there is always a pay-off called success and a better version of you.

So what’s the secret to get through it? Here are my 5 tips to help you not fly the coop and stay sane in the middle of the chaos:

1    1. Reach out for help and support. Don’t be shy in asking for this. Everyone goes through this at one time or another. Talk to friends or business associates who relate with your industry and understand what you may be going through. They will soften the edges for you!

2    2. Ramp up your spiritual practices by journaling, listening to spiritual mentors, and anything else that helps “ground” you as you move through this stage. Trust me. The wonkiness goes away when you breakthrough.

3    3. Allow yourself to feel the doubt, fear, concern, worry but find a way to release it. Cry. Scream into a pillow. Exercise. Anything that will help you release the blocked energy in your body. You will feel soooo much better!

4    4. Stay true to your goals and dignity. Regardless of what you are going through – TRUST the process and keep your heart and mind focused on your goals and outcome. Let go and Let God!

5    5. Acknowledge yourself for the successes you’ve had in the past while focusing on taking care of you in the present. Read through your success journal and remember what it took to get there. 

      

      Let me know your thoughts by posting on the blog! I'd love to read about your "wonky" times. Hang tight! Life is always getting better when we believe.

Gratitude & Prosperity!

Chief Inspiration Officer

Embrace Your Spotlight

 

On-Camera Training: Turn Personal Branding and Views Into Sales

It's time...time to create that inspiring, professional yet authentic video that sells.

Wanted to share this photo taken directly from the March "IGNITE YOUR IT FACTOR: Inspire and Influence Millions on Camera" with Keri Murphy, nationally recognized TV on-camera expert. An encore training is being prepared as Keri and I set the stage for you to shine in your branded video taught on Friday and Saturday, June 7-8 in Long Beach.

 
Our purpose: I join Keri in making this a fun, creative, and inspiring experience. We want you to connect with people authentically through the camera & turn views into SALES with the tools you will take home from the It Factor Training. Apply now to be in one of our 10 seats! 4 are taken and we have several applications submitted already being considered. May 20th deadline or once spots are all filled; whichever comes first.  

Here's a peek at some of what will happen behind closed doors for 2 days:  

Day 1: Behind the Scenes - We take a “deep dive” as we determine how you authentically connect with your ideal client in the way that only you can. What is your IT factor? Where do you get stuck? What are you saying to yourself? How does your audience learn? We travel into your heart and mind as we polish your unique message.

As Keri's guest expert, I'll be teaching you my BOLD personal branding content secrets from my current coaching curriculum and my Hollywood days as a publicist. Then we'll jump in how to write a BOLD, compelling video script!

Day 2: Lights-Camera-Action! Our training room transforms into a bona fide television studio-with professional sound/light/camera crew. After working on your message with us, tweaking and rehearsal, it’s your time to shine! Professional hair and make-up stylists come in and make you beautifully or handsomely camera-ready before you film your video.

Yes, a teleprompter is included so you can get it just right! You also have the rare opportunity to see others being filmed-a super-valuable learning experience.

You will either have the beginnings of a professional video with the knowledge and tools how to turn it into a final product or you could walk out with your professional video in hand. That all depends on the process and your receptivity to being on-camera for the 1st time. No worries. This is all part of "embracing your spotlight with confidence, savvy and ease." :) 

Keri has 25 yrs. of on-camera experience-from MTV and commercials to hosting on the Golf Channel and teaching actors and on-air talent. Combined with my 25 yrs. of entertainment and PR experience, you have 50 yrs. of experience and one of the best options available to Embrace Your Spotlight, discover your IT factor, and come out looking like a savvy, smart  personality! The IT factor is what drove my clients upward during my Hollywood days as a publicist. Now I look for that in you, the business owner.

It's a private training for only 10 people. The cut-off to apply is May 20th or when all spots are gone; whichever comes first.  

In order to offer this quality, personalized time with our students, you will need to apply for one of the remaining spots to be sure you are ready and a fit. (It takes a certain mindset and vulnerability to do this). Taking action TODAY counts. Read the info page and fill out the application now by clicking here. Keri's team is doing interviews now. 

SPECIAL: For those wanting to brainstorm with me first, I will take 5 phone appointments for a 20 min chat to discuss your brand and how this training could elevate your marketing and revenues. Email me to schedule your time and my team will get back with you promptly to get you in! Then I will connect you with Keri and her team.

Gratitude & Prosperity!

Chief Inspiration Officer

Embrace Your Spotlight