Talk about POWER video marketing! You'll want this service.

With the Video Marketing Playshop just a few weeks away, I wanted to give you a peek at some of the content we will be offering -- and I am excited about this one in particular.

From one of my guest experts who will be featured in the Playshop and is scheduled for our August Social Media Savvy Culture Club monthly call, I am grateful to bring you a guest article by Jennifer Goodwin of http://howtogovirtual.com/

Although YouTube is powerful enough to handle your viral video marketing alone - but paired with TubeMogul, your video marketing campaign will blast off!

What is TubeMogul? If you are familiar our favorites - Ping.fm or Hootsuite you know this service will send your status updates out to ALL of your social networks at the same time without you having to log in to each and every service to copy the same information to your viewers.

Well, TubeMogul does the same thing, but for videos.

It takes your video from your computer or on the web (premium accounts) and sends it out to the top video hosting sites. Now that’s exciting!

Here are the initial BENEFITS of TubeMogul:

· Saves time and bandwidth uploading to ONE site
· It is free up to a certain number of uploads per month
· It provides tracking/analytics
· It gets your videos out to many more eyeballs

Technically, it utilizes a system known as OneLoad that requires a video to be uploaded once in order for it to send it out to all the different networking sites of your choice.

And even better, after uploading and sending out to all those other sites, TubeMogul will tell you which videos are performing best, who’s viewing your videos, location of your viewers, and time spent on your video.

TubeMogul supports distribution to over 25 different video hosting sites. All users get access to a set of general video sites that accept all types of content. Users who want to upload to specialized content sites (e.g. CarDomain, etc.) will be granted access based on the type of content they upload.

Here are the general access sites:

Blip.tv

Dailymotion

Facebook

Flickr*

iTunes

LinkedIn

Metacafe

MySpace

Photobucket

Twitter

Veoh

Vimeo Plus

YouTube

Content Specific Sites

Bing

Brightcove

CarDomain

GrindTV

Howcast

Hulu (Content Partners)

iFood.TV

sevenload

Sportpost

Streetfire

StupidVideos

Viddler

If you need any help, TubeMogul’s site offers some great videos and our favorite “set it up” team over at www.internetGIRLfriday.com can take care of getting it squared away for you!

Rank higher in Google - the easy way!

Have you ever wished that your business was on the first page of Google for your keywords? I bet you have!

SEO has become a common term among online business owners. Everyone has a different trick they swear will get you to the top, but it doesn't have to be that hard!

How can you do it? With video marketing!

Americans now spend more time watching videos each month on YouTube than they do searching on Google. Even YouTube mobile gets over 100 million views a day!

And with blended searches on Google, a video is 50 times more likely to get a first-page Google ranking than a text page.

There has never been a better time to dig out your camera and have some fun! Engage your audience in an authentic way through video.

I know it can be scary, but it's worth it. Not sure where to even start? That's where Chris and I come in. We will be walking you (and your friends) through a 5-step system to produce and market your 1st or updated personally branded video so you can market effectively and powerfully.

Grab a seat at our Playshop before the $297 rate goes away at midnight Pacific tonight - even if you have to fly in for the excellent content!

Join us for some fun on the beach and finally move up in the Google rankings! Details here.

It's really not about the money; it almost never is...it's about living a lifestyle

"The goal may be to earn a certain amount of money. Yet, it's really not about the money; it almost never is...it's about living a lifestyle."

- Ramit Sethi of "Find Your First Profitable Idea"

When I read that mind-shifting quote, I had one of those aha moments as I re-read (re-read) that from an email one of my Master coaches sent me.

Then at dinner Friday evening with one of my long-standing valued clients, we were discussing the coaching program he was in that helped him build a lifestyle not necessarily a business - but a business that works on leverage, systems while supporting his ideal lifestyle. I was so impressed with his results. He loves golf and rarely had time to golf in the "old way" he used to run his dental practice. Now he is playing golf twice a week on an average and works less but accomplishes more. Very, very inspiring.

See, we always attract the right info at the precise moment we need it. The Universe just works in that way. I had been asking for guidance from my intuition to direct me to a new way of thinking because lately the stresses of daily life and all the determination of hard work had clouded my real reason for serving people in the best way I know how. Yes, I am in business to serve others to succeed, however, what is it that we ALL really are seeking?

It's that sometimes elusive, all encompassing LIFESTYLE we deeply desire. As entrepreneurs - the last thing we want is to be a slave to our business where the business is running us instead of us running it. I'm learning it's not about the money; it's what that money, discipline, and systems can provide for us.

So would you not agree then what we really are after is a lifestyle - NOT the money?

So, I have been in deep thought with "It's not a business I am building; it's a lifestyle." As part of my process and soul searching, I am writing down the exact details of what that lifestyle FEELS like and looks like AS IF it's already here. And, I trust in the Universe to present to me opportunities, people, events, and more to lead me to that LIFESTYLE. I have no idea HOW that will happen, but I am willing to get clear on how that LIFESTYLE feels and looks and just trust and take action.

I encourage you then to take a moment and a deep breath to ask yourself the same thing, "What is the lifestyle I am really desiring? Isn't this what I am truly wanting with all this hard work?" And then write it out, review it often, but surrender and let go in how it will happen.

I'd love to know how it goes for you. There's plenty of room to post here. Please do. There is power in numbers (and the energy behind it). Bring it on.

In gratitude,
Marla

Find Your Tribes on Facebook - Transform Your Life

Coaches love to help people transform. We identify our client challenges, offer solutions to their pains and struggles and take them through a process for breakthrough. As a Personal Branding & Social Media Coach for entrepreneurs, the most rewarding feedback is when we experience the transformation of a client right before our eyes.

One of my "star" clients, Caroline Lockhart from Hopkinton, Mass., could not have said it better when it comes to learning how to use Facebook strategically and the unexpected personal transformation that shows up in the process of creating a personal brand. Below is her authentic commentary encouraging others to jump into my signature Facebook 4-part teleseries, “Unleash the Power of Facebook And Social Currency to Generate Higher Revenues Using the Know, Like & Trust Factor,” which I am offering for a limited time for only $97. I normally require $297 for this transformative and business building series.

I give you from the words of Caroline...

Find Your Tribes on Facebook!

Learn to Navigate & Experience Facebook with Confidence

What you do with this knowledge WILL transform
your life & business!

Facebook is a powerful world to connect to the events & people that are important to you, but if you don't know how to use the tools, or how to show up on Facebook - you are missing out. This training is for the success minded individual who wants to show up on Facebook & rock it!! You'll here comments like, "Wow, you really know your stuff," "you seem to really know what you are doing, I'm too scared to post anything."

Once you understand how to navigate the tools on FB, you will have the confidence to begin your journey in Social Media. You will begin to come out of hiding and share more of yourself, your thoughts, opinions, expertise, and make an impact with communities of people who have the same interests as you. (your tribe).

Imagine having the knowledge to discover a whole new you, or perhaps create a richer experience for your life right now by connecting with the right target market for your business, lifelong friends, and make new friends with people all over the world. This knowledge is designed to help you build a more profitable business. The possiblilites are endless.....

This teleseries provides you with the training to MASTER Facebook. This isn't a little course on Facebook, it's a training that will teach you how to position yourself in a light that reflects the uniqueness of you! You will learn from Marla, a Social Media Expert & Celebrity Publicist, so you know you are in good hands, as she will always help you shine in the most authentic light!!

Registration is available now. But don't hesitate. The rate will go up to $297. Click here.

See you on the other side of transformation. :)

We come from a tribe (society) where we try so hard to hide who we are and hide behind our story of embarrassment, humility, indifference. But it is in the texture and fabric of your life that connects the human spirit. The more we become available, vulnerable, transparent, the more lives we will touch with our brilliance (expertise). Personal branding today is more required than ever as a business owner regardless of industry. In our virtual lives, we need emotional connection to create know, like, trust. With social media marketing and emotionally compelling videos, we can create engagement and social currency.

Cool story from my publicist days in Hollywood. My choreographer client who worked with Gwen Stefani on her "Hollaback Girl" music video was in the running for a Video Music Award in 2005. I pursued media like crazy with my client's short personal branded videos to help her gain exposure to win the VMA. It worked. She won the VMA for BEST CHOREOGRAPHY that year in Miami. What a blast that was being with her in South Beach celebrating!!

Does video marketing work? Heck YES!

2005 Video Music Awards was amazing! And the even more exciting thing that happened that same weekend - the viral video story I landed in LA Times front page business section for Red Guitar Films released and changed his firm's visibility forever.


Chris was a thought leader back then when social media and video marketing was not even on the map. I remember Chris trying to encourage his clients to do viral videos instead of costly TV commercials and they were not very receptive. Now look! Businesses can't sustain themselves without it! Grateful to be doing the Video Playshop with Chris! Our guests will be receiving so much value for their time and money!


One of the many techniques we will be teaching at the Video Marketing Playshop is how to be CREATIVE in using and distributing QR codes! Check out this custom QR code Chris Lombardo of Red Guitar Films did for us. http://www.facebook.com/SocialMediaSavvy

Early Bird Rates only till June 6th. Save $200 by reserving your seat now! Playshop at a cool boutique hotel in Hermosa Beach, California. Come play at the beach with us! Go to www.videoplayshop.com

In gratitude,
Marla

The Most Powerful Form of Marketing is Testimonials (and Referrals)

Chris and I were brainstorming yesterday about the Playshop and figuring out what would be most compelling for you to WANT to be at the Playshop besides the creative inspiration and learning how to shoot, edit (music, voice over, etc) and market the video.

Here's what we know is one of the most powerful forms of marketing: Referrals and Testimonials. So, one of the styles of video we will be coaching you on is how to produce an emotionally compelling testimonial video that speaks to your brand and how your expertise and brilliance transformed your client's life in some way.

The secret strategy to connecting humans to each other online is emotions (heart). People remember stories.

By using state of the HEART technology via Social Media marketing with your signature video, you turn your audience into viral advocates, customers, clients, patients and into RAVING FANS! And who doesn't want that?

Here's how life can change when you deliver emotionally compelling testimonial videos:

• You raise the consistency of attracting your ideal client, customer, or patient and that is a GREAT feeling!
• Your DOUBT diminishes who you can best serve because you are very clear on the needs of that market and how you emotionally connect with them and they of you.
• You receive more consistently unsolicited gifts of appreciation and gratitude for transforming your client's lives.
• You find you are treated with much more respect by clients, customers or patients because you are attracting the RIGHT ones with your brand.
• You stop worrying whether your marketing is effective and received well by your market because they GET you and RELATE with you!
• Your revenues increase because you are experienced as true to your brand and the integrity of what you bring to others.
• You are delighted to market your video and other brand videos because you are seeing results!

Not quite sure where to start? This is where Chris Lombardo and I come in.

You and your friends need to be at our Video Marketing Playshop. Chris Lombardo and I will be walking you (and your friends) through a 5-step system to produce and market your 1st or updated personally branded video (bring your own video cam)... so you can market effectively and powerfully.

Now is your time to: STEP INTO THE SPOTLIGHT.

I invite you to attend -- no, I URGE you to attend if you are serious about your time and money. No more guessing rich keywords and tips and tricks to get into high ranking on Google.

You can also pay it forward to those in your community by encouraging them to register with you before May16th for the EARLY bird rate. In fact, we are offering a BRING A FRIEND option. So grab someone and split the cost! Not sure if the date works? Look at how you can rearrange your schedule to be there. It's that important.

Here are the details: www.videoplayshop.com.

Come play with us at the beach on June 24th!

The wealth of your brand lies in telling emotionally compelling stories via video

I want to get to the heart of my message here with you. The core of our 6/24 Video Marketing Playshop is "Tell the Sell."

The moving pictures of your brand must tell an emotionally compelling story - and what better story than that of your client testimonial.

Write this down, highlight this, please take note of this: The wealth of your brand lies in the telling stories via video.Technology is evolving & video will play an even more prominent role in your business than it is now. Better be prepared for what lies ahead.

Chris Lombardo and I are taking video marketing to a whole new level emotionally, creatively and effectively. The future requires all of us to be more creative and emotionally compelling in our video delivery. There are plenty of applications, tools, and sites with simple video producing capabilities.

We promise - your creative entrepreneurial spirit will surface on 6/24. Register for Early Rate before 5/16. Your NEW clients are waiting right in the center of the heart of your brand. www.videoplayshop.com. Let us show you how to reach them.

Here is an EXCELLENT example of how to "Tell to sell." http://bit.ly/tell2sell