Friday, May 13, 2011

The Most Powerful Form of Marketing is Testimonials (and Referrals)

Chris and I were brainstorming yesterday about the Playshop and figuring out what would be most compelling for you to WANT to be at the Playshop besides the creative inspiration and learning how to shoot, edit (music, voice over, etc) and market the video.

Here's what we know is one of the most powerful forms of marketing: Referrals and Testimonials. So, one of the styles of video we will be coaching you on is how to produce an emotionally compelling testimonial video that speaks to your brand and how your expertise and brilliance transformed your client's life in some way.

The secret strategy to connecting humans to each other online is emotions (heart). People remember stories.

By using state of the HEART technology via Social Media marketing with your signature video, you turn your audience into viral advocates, customers, clients, patients and into RAVING FANS! And who doesn't want that?

Here's how life can change when you deliver emotionally compelling testimonial videos:

  • You raise the consistency of attracting your ideal client, customer, or patient and that is a GREAT feeling!
  • Your DOUBT diminishes who you can best serve because you are very clear on the needs of that market and how you emotionally connect with them and they of you.
  • You receive more consistently unsolicited gifts of appreciation and gratitude for transforming your client's lives.
  • You find you are treated with much more respect by clients, customers or patients because you are attracting the RIGHT ones with your brand.
  • You stop worrying whether your marketing is effective and received well by your market because they GET you and RELATE with you!
  • Your revenues increase because you are experienced as true to your brand and the integrity of what you bring to others.
  • You are delighted to market your video and other brand videos because you are seeing results!

Not quite sure where to start? This is where Chris Lombardo and I come in.

You and your friends need to be at our Video Marketing Playshop. Chris Lombardo and I will be walking you (and your friends) through a 5-step system to produce and market your 1st or updated personally branded video (bring your own video cam)... so you can market effectively and powerfully.

Now is your time to: STEP INTO THE SPOTLIGHT.

I invite you to attend -- no, I URGE you to attend if you are serious about your time and money. No more guessing rich keywords and tips and tricks to get into high ranking on Google.

You can also pay it forward to those in your community by encouraging them to register with you before May16th for the EARLY bird rate. In fact, we are offering a BRING A FRIEND option. So grab someone and split the cost! Not sure if the date works? Look at how you can rearrange your schedule to be there. It's that important.

Here are the details: www.videoplayshop.com.

Come play with us at the beach on June 24th!

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