Tuesday, May 17, 2011


We come from a tribe (society) where we try so hard to hide who we are and hide behind our story of embarrassment, humility, indifference. But it is in the texture and fabric of your life that connects the human spirit. The more we become available, vulnerable, transparent, the more lives we will touch with our brilliance (expertise). Personal branding today is more required than ever as a business owner regardless of industry. In our virtual lives, we need emotional connection to create know, like, trust. With social media marketing and emotionally compelling videos, we can create engagement and social currency.

Cool story from my publicist days in Hollywood. My choreographer client who worked with Gwen Stefani on her "Hollaback Girl" music video was in the running for a Video Music Award in 2005. I pursued media like crazy with my client's short personal branded videos to help her gain exposure to win the VMA. It worked. She won the VMA for BEST CHOREOGRAPHY that year in Miami. What a blast that was being with her in South Beach celebrating!!

Does video marketing work? Heck YES!

2005 Video Music Awards was amazing! And the even more exciting thing that happened that same weekend - the viral video story I landed in LA Times front page business section for Red Guitar Films released and changed his firm's visibility forever.



Chris was a thought leader back then when social media and video marketing was not even on the map. I remember Chris trying to encourage his clients to do viral videos instead of costly TV commercials and they were not very receptive. Now look! Businesses can't sustain themselves without it! Grateful to be doing the Video Playshop with Chris! Our guests will be receiving so much value for their time and money!



One of the many techniques we will be teaching at the Video Marketing Playshop is how to be CREATIVE in using and distributing QR codes! Check out this custom QR code Chris Lombardo of Red Guitar Films did for us
. http://www.facebook.com/SocialMediaSavvy

Early Bird Rates only till June 6th. Save $200 by reserving your seat now! Playshop at a cool boutique hotel in Hermosa Beach, California. Come play at the beach with us! Go to www.videoplayshop.com

In gratitude,
Marla


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