For those who have coached with me, this will be a reminder. For those new to my world, this will be a new perspective in how you make Facebook work for business.
1. Your main goal in sending a friend request is to just introduce yourself and invite them to be a friend in your network. Nothing else. No selling. No promotion. Find something you have in common with them to break the ice. The intention of FB is to network and build your "social currency."
2. Knowing who your target market profile is CORE to all you do. There are some of you that have a large amount of "likes" on their fan pages (fans) - but that does not mean much unless they represent your target market. Why? The whole reason you are investing time on FB as a business owner is to build contacts, network with the right people and audience, and allow conversion on some level to revenues.
3. Please don't neglect your personal page. That is the first part of the CORE strategy. Without building the know, like & trust factor, you become known as the person who only cares about selling rather than building a relationship. And that would be counterproductive.
4. It's never only about your fan page. Build the right communities and culture and you will see the money flow. If not, expect a great deal of wasted time. I care way too much about your time and efforts.
I was introduced Hubspot blog where they created a fan page conversion app. The app enables users to easily convert new Likes of your Page into leads by presenting new visitors with a conversion form for an offer immediately after they click "Like."
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