As dedicated, passionate entrepreneurs, we have been using Social Media for our branding and relationship marketing for a while now.
Social media is not new anymore; it's just intelligent business.
Over the last three years, this remarkable platform has truly transformed the way we live, work, and play.
I am grateful for this brilliant PR and marketing tool for you and I! I have experienced great success as have my coaching clients when using Facebook strategically and systematically. However, if you are like me, I find not everyone on Facebook and Twitter to be mindful or responsible – or what I call savvy stewards of their posts and strategies. Yes, I agree not everyone is using Social Media for business, but those who are really would benefit more if they employ quality, effective and responsible strategies.
Perhaps you can relate, so I have composed five REAL straight-up truths about being a savvy steward of your Facebook and Twitter efforts. I may be giving voice to what you have been wanting to express, yet did not have the courage to say so.
With compassion and respect, here goes.
1. Social Media is first and foremost about building quality relationships in a community format, while delivering your personal brand (storytelling) via your profile not just a fan page. Watch your mindset and intention as you post. Gratitude, appreciation, kindness, giving, and serving are all energetically responsible intentions. Success on this platform is building the KNOW, LIKE, & TRUST factor first to prospective and existing community members, selling/promoting second. Social Media is the NEW PR.
2. You engage your friends, fans, & group members to interact with you by posting and commenting about compelling, relevant business/industry info, inspiration, contacts, quality personal info, cultural events, positive thoughts, dynamic photos, and videos. It's about the law of increase for yourself and others. Ask the question: "How can I serve others in their business and personal life?" It's not about posting or commenting mundane, irrelevant, overly opinionated items. Being savvy is about how we can collaborate together; interact.
3. You are aspiring to build a personal brand (you) that serves others in a quality, life affirming manner. Your expertise and personality are keys to building relationships just like offline activities.
In other words, promote your programs, book release, client testimonials, product or service in a personal way that speaks to your authenticity and the needs of your community (target market).
4. I liken Social Media to a game of golf. You are having a good time socializing in a casual, enjoyable environment as you play a mindful game that is enhanced by the quality discussions and interactions with your golf partners. With that, you build the KNOW LIKE TRUST and deals go down on the golf course; as they do on Facebook and Twitter. New clients and customers will show up as a result of your consistent postings (and that's not hard or time consuming when I teach it!) and peer-to-peer marketing.
5. Become a respected resource and expert in your field using Facebook and Twitter. This is built around your brilliance as you inspire others. You build communities based on giving and receiving; the law of circulation. It's about collaborating for the highest good of all.
Authenticity & Transparency are the new black.
The Secret to Prosperity Proverb
If you want 1 year of prosperity, grow grain.
If you want 10 years of prosperity, grow trees.
If you want 100 years of prosperity, grow people.
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? Please be my guest as long as you include this complete blurb: Marla Dennis, online marketing & mindset success coach with over two decades in entertainment public relations and talent management, publishes Step into the Spotlight bi-weekly ezine. Join her success community of entrepreneurs who use social media and online marketing as powerful revenue producing activities while employing a wealth mindset to manifest increased results! Please visit www.eCreativebiz.com and www.inspirationlounge.blogspot.com.
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