Look at what Cate did to build a buzz and grow her list!

A very important element to your BOLD branding strategies is building a momentum in your online marketing and social media efforts. You know…building a buzz! I was inspired to share this after working with a few clients recently in setting up their branded ezine (newsletter) and list building system which requires a compelling invitation to join their list placed from their website or blog. 

This info will certainly give you a simple strategy for viral marketing and list building! I came across a posting this week in my private Facebook forum for the Elevate coaching program I am a member of. This forum (FB group page) is filled with rich content all day every day with savvy business women supporting one another in building their businesses of all kinds. (Very powerful).

My fellow Elevate member successful Ayurvedic Healer, Cate Stillman, shared a simple success on the forum with her opt-in strategy. (She's a hoot!) Cate Stillman teaches a practical cutting-edge approach to Ayurveda for those ready to commit to their health evolution.

This is what she did I consider innovative and BOLD:
She created a 20 tips list on her blog that became a source of peer-to-peer marketing. Not only did she have her community pull excerpts from the 20 tips and post them everywhere, but they re-posted the page on their FB pages and more. This resulted in over 3500 views in three months. Now, that's effective viral marketing!

But here's the secret. Click here to see Cate's page and then come back for my reveal. 

If you notice on the right side of the blog is her "opt-in" invite box done very well. The design and simple invite provide the visitor even more cool stuff to receive. So, the tip sheet strategy was positioned as the initial high content to capture interest, give value to her readers all the while feeding her email list. Make sense?
 

Brilliant.
 
I share this in hopes you take this strategy and get similar success. And if this piques your interest about joining me in this marvelous community of driven women (and some men) business owners spearheaded by Ali Brown and her lead coaches James Roche, Joy Chudacoff and Sue Painter -- click here for details on the Elevate Program.

           (Photo taken at our Advanced Group Connection Day Feb 2013)

It has been one of the best investments I have made in my business in years.

Questions about the opt-in strategy? Please post at my fan page and I will be happy to answer.

With gratitude, 

Chief Inspiration Officer

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