A week of social media marketing in 20 minutes?!
Hoot and
Ok, so truth be told, we are all overwhelmed with our Social Media efforts BUT we know we must do this in order to be successful in our marketing, right?
So what’s the solution? We are entrepreneurs of balance these days. We value our sanity!
One of the core strategies I coach in my personality driven marketing coaching programs is focusing on REVENUE PRODUCING TIME and limiting all those time wasters and low paying tasks that take us away from higher paying activities and our genius (expertise). Here are two of the BEST tools out there to save you time and allow you to efficiently deliver your important Social Media.
HOOTSUITE. Hoot who? Yes, Hootsuite. And, Ping.fm. Let me tell you about Hootsuite first.
Instead of logging in and out of social media all day all week, you can open one simple tool that manages all your major accounts on one tabbed screen. You can send, receive, and schedule messages on one or multiple social streams. Hootsuite is based on the TWITTER 140 character rule. Those of you who have Virtual Assistants, this is one of the smart tools they use to support you or socialoopmh.com.
It’s simple and free.
Generally, I recommend you spend no more than 15-20 minutes a week for a handful of posts.
That’s all. If you pre-schedule up to 3 posts a day 4 days a week – you are doing better than most. Just pre-write your posts for an upcoming PR or promo campaign and then post them at Hootsuite and you are done for the week.
Sign up for the FREE account – add your FB, Twitter and Linked-In accounts and passwords. Follow directions for set up. Once you have the account up – you can begin posting in the top left corner. Every post must be 140 characters or less. Choose the accounts you want to send to. Choose NOW or schedule the posts ahead of time. THIS IS YOUR TIME SAVING BENEFIT and it’s so cool! I think it’s the best.
Here is what I see as the COOL 5 benefits:
1. Teamplayer: HootSuite is an awesome teamplayer. It makes it easy to manage multiple users over various social network accounts. If you have partners in business or an assistant, you both can have access.
2. Speak to me baby! Hootsuite tracks statistics. Graphs show not only a summary but also individual message statistics. Cool beans!
3. I can see it all! Never miss an update by that all important VIP with HootSuite's multiple columns feature. This is great—you can organize your social networks into friends, news, search terms, keyword tracking. Yes!
4. I love my sanity and time! Pre-schedule option. Post ahead of time and off you go!
5. So, how’s my brand doing? Check out the dashboard, then use the search bar to measure your brand name, topic or keyword and walahhh! Monitor your brand. Like what you see? Save the search as a column.
PING.fm; much more simple than Hootsuite. It does not have the multiple column feature but offers the same “one fell swoop” option. Post 140 characters message and choose which networks to go to and off it goes! There are special options and features to add if you like. Check it out. It’s free, too.
So, tell me something. Who thought of these names anyway? Have fun Pinging and Hooting your way to success!
What is your brand quotient? Ask me how to deliver authentic, dynamic personality driven marketing while building loyal friends, fans and raising your revenues!
© eCreativebiz.com 2010
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? Please be my guest as long as you include this complete blurb: Marla Dennis, online marketing & mindset success coach with over two decades in entertainment public relations and talent management, publishes THE MASTERY IS IN THE MARKETING & MINDSET monthly ezine for conscious-driven, lifestyle entrepreneurs. Join her success circle of entrepreneurs who use social media and online marketing as powerful revenue producing activities while employing a wealth mindset to manifest increased results! Please visit www.eCreativebiz.com and www.inspirationlounge.blogspot.com.
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