Thursday, December 9, 2010

Secret Code to landing in the TOP of the Newsfeed; Social Media Q & A

As a business coach, I partner with you to shift your mindset, marketing strategies/tools, and relationship to money that results in a new way of operating.

The change in today's economy requires us to uplevel our marketing savviness while matching the needs of the NEW sophisticated consumer.
And, the marketing system I coach develops you into a savvy business owner that speaks to this sophisticated consumer.

With that being said, here are some Social Media tools and strategies to either get your started or uplevel what you know already about Facebook.

1. A client asked me how can he stay closer contact with his friend community that consists of his target market while streamlining his time.
Here's what I told him:

One of several simple strategies I recommended to help build the KLT (know like trust factor) is: build custom lists for very specific people who are your target market. Then use your custom lists to save you time as you interact in the newsfeed with them. This blows out wasting time looking for them in your newsfeed.

2. How does Facebook decide on what it is going to post. I have friends who are posting on their pages, but they do not show on my live or recent feedback on my page? How does Facebook prioritize who will get posted on my page? Does that make sense? I only get postings from some of my friends but not all of them. Answer:

Thanks to The Daily Beast, here is the “secret code” to getting seen on the newsfeed: (This could change any day given the ongoing upgrades, but for now here is what I read) Technology is synonymous with change…and often. Writing a regular status update won’t get you seen by your potential clients or patients. Your goal is to get your posts into the Top News feed as often as possible. Based on a recently updated algorithm (techie word for programming) a little known kept secret according to new research from the Daily Beast http://www.thedailybeast.com/blogs-and-stories/2010-10-18/the-facebook-news-feed-how-it-works-the-10-biggest-secrets/ here are 5 of 10 smart tips to getting placement in the Top Newsfeed.

1. Placing videos and photos in your status updates will greatly enhance your ranking.

2. Website links within your posting will also help.


3. Pose questions and invite interaction. When you receive a lot of comments – not just “likes” again – higher ranking gets triggered in the algorithms.

4. Facebook pays attention to how connected the people are who are commenting. Meaning, keep adding friends. Strange as it is - some people will never show up as “Top News” simply because they are not well connected and/or interacting.

5. Be an early bird. By posting in the morning - you have the ability to get more comments that will crawl you up the algorithm. Keep in mind, Facebook changes daily and weekly, so who knows what will be the next wave of tips to reach the Top News status. For now - this will help.

Run a survey on your fan page