Glam, Bling, & Social Media Style for 2012!

I’m coming to you from my solo artist retreat nestled in a beautiful home in Los Angeles. I gave myself the gift of solitude to help create and begin planning my 2012 programs, goals, products and vision. I think I just created a ritual I will carry on for years to come! I’m loving this.

I found this lovely retreat via airbnb.com. What a great find! Homeowners offer up their homes, rooms, apartments around the globe for travelers wanting a more personalized place to stay. A few days prior to finding this, I sent a request out the Universe (Spirit) and clearly defined my vision for my retreat day. This was more magical than I imagined and certainly much more artistic.  My bed and breakfast host, Clara Berta, who owns “Villa Berta,” is a beautifully talented renowned abstract artist who opens up her home to film productions, photo sessions, travelers, and locals wanting a piece of heaven.

One of the several creative programs I am planning is

 a kick-off to 2012 with “Turn Up the Volume on Your Personal Brand with Glam, Bling, and Social Media Style for the New Year!!” An Evening of Make-up Artistry, Jewelry, and Social Media Savviness for the Woman Entrepreneur.  

 
Laura Weintraub, South Bay’s renowned beauty expert and style director of Classy and Chic Make-up Boutique, is my co-producer for this inspiring evening event scheduled for January 26th. This New Year South Bay (Los Angeles) kick-off event is designed as an elegant evening of networking, make-up artistry education, and strategic social media training for the entrepreneurial and professional woman.

The purpose of our “Turn Up the Volume on Your Personal Brand with Glam, Bling, and Social Media Style for the New Year!!”  event is to inspire women to create a clear, compelling and powerful personal brand for business success to thrive in our Social Reward economy. 

One of the more brilliant tools for your brand delivery today is Facebook’s new Timeline. The basis of my personal brand coaching is the power of digital storytelling. Our Timelines makes it easy for you to do just that! I was thrilled when I saw the creativity of the new layout! I will be teaching more about that in the Jan 26^th event.

Laura will demonstrate her signature Airbrush Make-up design to enhance the inner and outer beauty of today’s dynamic, success-driven woman. I'll be delivering my signature creative personal branding/social media presentation inspiring women to be savvy, smart and strategic with their marketing for 2012.

So, as I dive back into my planning here at Villa Berta, please SAVE THE DATE and mark your calendars for Thursday, Jan 26^th from 6-9 pm at a "to-be-determined" location in the South Bay. Add magic, color and vitality to your 2012 goals by sharing the evening with Laura and I! Registration details coming next week!

In our “shareable” world, our clear, compelling personal brand is our best asset to thrive in our new economy; and what better way to refine that brand than to learn from the experts who can help illuminate that brilliance and beauty from the inside out!

Happy Fabulous New Year,

Marla 

7 Benefits to Having a Clear, Compelling Personal Brand Positioning You as Client Attractive

The blending of your business brand as your personal brand is the secret to excelling in your marketing today. 

This allows you to be a savvy, innovative brand connecting with people worldwide positioning you to have a global business. 

Sounds exciting, right?

It is exciting, but there's one challenge. Many business owners are still of the mindset that personal and business are separate and truly don't have a clearly defined personal brand. No worries. No fault of your own. We all come from the same mindset and training of past strategies. It’s those who step up and INNOVATE their brand to speak to the sophisticated consumer will progress.

In today's "Social Reward" economy, every business owner needs to think of himself or herself as a brand; it's no longer an option, it's a necessity if you are 

to succeed in your marketing using Social Media.

Why?

The abundance of savvy consumers today requires an authentic relationship online. They want to get to KNOW, LIKE, AND TRUST you before they consider hiring you, buying from you, or recommending you.

By delivering a well defined personal brand in all your marketing channels (website, blog, ezine, Facebook, Twitter, LinkedIn and YouTube) you are poised to win. Then the quality of your postings and content become more compelling and "marketable."

Furthermore, when you build the right audience for your message with a clearly defined personal brand, you are now poised to thrive in our Social Reward economy.

To give you a sense of clarity why this style of branding today is so important, I’ve spelled out 7 benefits of having a clear, compelling personal brand that makes you “client attractive.”

1. You are seen as an innovative business that is on top of their game thriving in our Social reward economy. (Impression of increase)

2. You will know how to implement the key strategy to capture public interest, tell a compelling story and convert that market into a loyal audience.

3. You’ll have the skills to be an innovative digital storyteller creating raving fans for your business.

4. You will know how to clearly communicate in an authentic voice in ALL your marketing channels (website, social media, blog, ezine, and emails) to your existing community and potential new clients or customers so they FEEL connected to you before they choose to buy or hire you.

5. Your expertise & personality translates to savvy online content resonating with your target market profile.

6. Your Google rankings will be higher due to recent “content” requirements. Search engines are now seeking “emotionally based” content for priority ranking. This translates to SEO - (Search Engine Optimization)

7. Your personality is power. No one can duplicate who you are. As a result, you take yourself out of the competition. It doesn't matter if your competition is down the street; when you reach out to your market in a personal way OUTSIDE of the office and nurture that relationship online via your social media, blog and custom personality-driven ezine, you hedge the competition and build more loyal followers. In today's overly saturated market, you MUST be consistent with your online marketing to build the know, like & trust factor. (Even if you think it's not necessary).

What is the value of these 7 benefits for your business? PRICELESS.

The more savvy your brand and content – the stronger your SEO allowing people to find you online easier and more efficiently. Remember this: the more online content and “online real estate” you have – the easier it is for people to find you; hence your business growth and bottom line.

The 7 benefits set you up to win by BUILDING MOMENTUM and converting to revenues when used with an effective marketing system.

As the "new" breed of entrepreneurs today, we are being rewarded by being social and personable in our marketing style and content. We are bringing our conversations online to make friends and fans in a casual but respectful, savvy manner. Hence, Social Reward economy.  

The end result: Up to 3-6 months of consistently implementing the strategies and tools learned, you will experience a more quality email list, a growing online and offline community of loyal clients converting to more revenues.

How can you INNOVATE your business for today's economic climate? Find the solution in my 

Home Study program, "Innovate Your Marketing with a Compelling Personal Brand!" Click here for details.

Gratitude,

Marla
Your Personal Branding and Social Media Savvy Muse!

 

Personal Branding Expert, New Thought Speaker, Creative Strategist
Step into the Spotlight!
Marketing, Mindset & Money Mastery coaching programs
www.eCreativebiz.com

 

Monetize your personal brand! Get your FREE branding, online marketing and social media savvy tips with Step into the Spotlight monthly ezine for Creative & Lifestyle entrepreneurs and Dentists at www.eCreativebiz.com