Wednesday, July 25, 2012

Create, Communicate, and Cash In On Your Business Momentum!

After attending Tony Robbins' Unleash the Power Within training last week - I had a powerful shift in how I see my purpose. The creativity it takes to compose the content to inspire your mindset, navigate effective business strategies, tools and systems is an art form. 

(Loved spending time at UPW with my son Taylor, who now works for Tony.) 

Your human potential is my driving force. People are my artistry! 
I want more people to have the luxury of being served by my expertise so more people transform their mindset, branding, marketing, personal growth and business!
  
By the way...your business growth will never precede your personal growth.

When you combine my desire to reach and help more people with an understanding of your entrepreneurial challenges, you get a solution!

I came up with a SIMPLE private and group mentorship monthly program built around those challenges to serve YOU in a way you want and can afford! The affordability makes the choice a fast YES especially for the new entrepreneur struggling or the seasoned small business owner who is hitting a plateau and is stuck!

Both are terribly frustrating and sometimes paralyzing! (Been there done that)

Here are a few of the many marketing/business growth challenges I am referring to (direct from clients and my community):

1. "Time and the know how.  I spend a lot of time studying marketing techniques but lack the ability to put them into action as an automated, succinct system."

2. "Getting in front of the right people and the investment to do that. How do I build communities using the expert strategy (personal brand) using an ezine, blog, and social media compelling content (photos, videos, links, stories, expert advice)." 
Living with one of these challenges? This new program is specifically for:
I designed it for the new entrepreneur who is just getting started and craves branding, marketing, systems, and mindset support, but premiere VIP coaching is temporarily cost-prohibitive at that stage. It’s here where you most need the support to lift off from the ground and create a momentum!
I also designed it for past VIP clients who want maintenance direction and a revisiting of their marketing system. Technology has changed, online tools and social media options have evolved and you know this short term guidance is exactly what you are seeking to get back on track.
And thirdly, I designed this with the entrepreneur in mind who is stuck at a plateau and needs a loving kick in the (you know what) to see a different perspective because it’s hard to see the solution when you are in the middle of the challenge.
 

The solution is here (click). Take fast action (you get a bonus!) by choosing 1 of 2 options from my NEW private and group program:

     
  social

 Let's build your momentum!  


With gratitude
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Chief Inspiration Officer
eCreativebiz 


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Friday, July 13, 2012

Third party validation is one of the highest forms of marketing

Media opportunities are always a smart form of building your personal brand and exposure. A media interview or quote as a reputable resource in an article can generate curiosity and business leads. Third party validation is one of the highest forms of marketing; much like a testimonial.

As a publicist for two decades, my main job was staying on top of the current trends, news, culture, events and more to create innovative news angles to phone "pitch" to journalists, newspaper and magazine editors, radio show producers, Talk TV show talent bookers, and more.

When journalists called me for a client interview, I was in hog heaven! What a treat that was! Today, with the plethora of online content and options, as a business owner, you can search for publicity opportunities by the click of a mouse and stroke of your keyboard.  Boy, we have come a looong way!

I have a terrific lead for you to respond to the needs of journalists seeking YOUR expertise.  
   
 www.helpareporter.com is chock full of media opportunities! HARO has been around for a while so you may have heard of it OR not. Either way, I am encouraging you to sign up for the free subscription and add "publicity opportunities" to your marketing plan. It's easy. They come to you!

Good news warning, HARO has a large volume of opptys so you will receive plenty of emails from them. Set your email box to capture HARO emails to keep yourself organized. Plan to read a few emails a week to grab your opportunity!

HaroHere's a great example of how you can create a unique publicity angle for your business:

Friday HARO tweeted a media request for a homeowner who recently installed a solar system. Apparently some reporter is doing a story on this angle. I don't know which publication, but it's worth a try and then find out.  

Well, I happen to have a Dental coaching client who just recently installed a solar system in his home.  I chose to send a response and pitched my client to the reporter. If they choose to interview him, it would be a creative news angle for a dentist who is very health and environmentally conscious, which is part of his brand. See, publicity angles do not need to be directly related to your expertise, but be part of your brand and a passion. :)  People like environmentally conscious entrepreneurs, which can mean conversion. I have seen plenty of successful results with traditional publicity! 

Here is the link their busy Twitter page to stay on top of their requests as well. Click here  

From HARO website: From The New York Times, to ABC News, to HuffingtonPost.com and everyone in between, nearly 30,000 members of the media have quoted HARO sources in their stories. Everyone's an expert at something. Sharing your expertise may land you that big media opportunity you've been looking for.

Go for it!  Stuck on which direction to take on this or needing a creative brainstorm session on news angles to expand your brand and reach?  Email my team for details and we will set up a 30 min consult call to explore your possibilities - It's worth every moment of your time - support@ecreativebiz.com


With gratitude
Marla
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Chief Inspiration Officer
eCreativebiz 


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Thursday, July 12, 2012

Plan now for SoCal's Leading fall Women's Success Summit

Fall quarter is around the corner and planning ahead for biz growth now is a smart, savvy action. 

 
I'll be attending Today's Innovative Woman's SUCCESS! Summit 2012 geared to inspire, motivate, and empower women business owners to move to the next level. Cathy Alessandra, founder of Today's Innovative Woman, is producing yet another extraordinary educational and networking event and we want YOU to join us!   

You know how powerful these events are in terms of just the networking with visionary women who are changing the world with their passion, unique brilliance and creativity. We grow our business by the amount of people we meet and serve. Here's one of those opportunities that will uplevel the momentum of your business because of the caliber of women attending. 

As a featured writer for Today's Innovative Woman website and print magazine (you can see my articles at http://todaysinnovativewoman.com/author/marla-dennis), I highly recommend you join us. 

This year's SUCCESS! Summit is set for Friday, October 5 in Los Angeles. The one-day event is packed full of life changing content and speakers, plus plenty of hands-on networking time. The brilliant line up of speakers ready to provide you with the tools and knowledge to grow your business will include topics such as: 

How to Become Famous In Your Niche Market 

Billions in her Briefcase:  Build Your Business by Attracting Other Women Business Owners 

Entrepreneur to CEO: The 5 Innovative Keys to SUCCESS 

5 Steps to Transforming Your Business into an Extraordinary and Lucrative Brand 

SUCCESS Summit is not only an opportunity for learning and networking, but for recognizing and honoring women entrepreneurs who are doing amazing things in launching and growing their business. 

Success Summit will have multiple categories and you may nominate or self-nominate in as many categories as the nominee qualifies.  

Cathy is also providing an hour of Q&A at the end of the day.  

You'll experience a day of high value content and inspiration. Plan your calendar for Oct 5! Get all the details at www.SuccessSummitandExpo.com! 

I'll see you there! 

With gratitude
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Chief Inspiration Officer
eCreativebiz