As a publicist for two decades, my main job was staying on top of the current trends, news, culture, events and more to create innovative news angles to phone "pitch" to journalists, newspaper and magazine editors, radio show producers, Talk TV show talent bookers, and more.
When journalists called me for a client interview, I was in hog heaven! What a treat that was! Today, with the plethora of online content and options, as a business owner, you can search for publicity opportunities by the click of a mouse and stroke of your keyboard. Boy, we have come a looong way!
I have a terrific lead for you to respond to the needs of journalists seeking YOUR expertise.
www.helpareporter.com is chock full of media opportunities! HARO has been around for a while so you may have heard of it OR not. Either way, I am encouraging you to sign up for the free subscription and add "publicity opportunities" to your marketing plan. It's easy. They come to you!
Good news warning, HARO has a large volume of opptys so you will receive plenty of emails from them. Set your email box to capture HARO emails to keep yourself organized. Plan to read a few emails a week to grab your opportunity!
Here's a great example of how you can create a unique publicity angle for your business:
Friday HARO tweeted a media request for a homeowner who recently installed a solar system. Apparently some reporter is doing a story on this angle. I don't know which publication, but it's worth a try and then find out.
Well, I happen to have a Dental coaching client who just recently installed a solar system in his home. I chose to send a response and pitched my client to the reporter. If they choose to interview him, it would be a creative news angle for a dentist who is very health and environmentally conscious, which is part of his brand. See, publicity angles do not need to be directly related to your expertise, but be part of your brand and a passion. :) People like environmentally conscious entrepreneurs, which can mean conversion. I have seen plenty of successful results with traditional publicity!
Here is the link their busy Twitter page to stay on top of their requests as well. Click here
From HARO website: From The New York Times, to ABC News, to HuffingtonPost.com and everyone in between, nearly 30,000 members of the media have quoted HARO sources in their stories. Everyone's an expert at something. Sharing your expertise may land you that big media opportunity you've been looking for.
Go for it! Stuck on which direction to take on this or needing a creative brainstorm session on news angles to expand your brand and reach? Email my team for details and we will set up a 30 min consult call to explore your possibilities - It's worth every moment of your time - support@ecreativebiz.com
With gratitude
Marla
Marla
Chief Inspiration Officer
eCreativebiz
Posts
2 comments:
Really good job. Must be bookmarked:)
My page :: canapé d'angle
Great, glad it was helpful! Here to serve :)
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