Monday, September 26, 2011

Why is storytelling so important to your brand

Excerpt from my NEW Personal Branding Business eGuide - this guide a must-have in our "Social Reward" economy
"Why is storytelling so important to your brand?

People connect to stories. They are humanizing. People can relate to brands through stories. We are looking to tell your story, your life via your brand that inspires others to take an action. Then, the tech tools make sense and become easy.

Your personal brand is your mark in the world as an authentic, natural, organic, expression of who you are.

... The content of your personal brand creates a strong emotional connection to the heart, mind, spirit, and soul of your market. This is where conversion happens. Here’s what you must do first. Define the compelling YOU.

Ok, now I know you may be saying, “Does my life really need to be told? Are the every day personal and business struggles, successes, and challenges really make a difference for others? Yes. More than you’ll ever know. Trust me, read on."  
Your $47 eGuide investment will change the way you show up and interact on Social Media forever. Begin your new results today. http://tinyurl.com/eGuide2011
In gratitude,
Marla
www.eCreativebiz.com

Tuesday, September 20, 2011

As a business owner, how do you WIN in our "Social Reward" economy?


Is there really a method to the madness of Social Media mania?

You bet. And, it begins with a SAVVY personal brand and strategy.  

Why?  

Because we live in a "social reward" economy.  Engagement is paramount on Social Media to build relationships for business on these virtual platforms.

Powerful story of a personal brand: 

I'm reading the new issue of Vanity Fair magazine where they have their annual new establishment 2011 list - it's loaded with technology millionaires and billionaires who use "crowd-sourcing" and social media gaming to catapult their empires. 

London's most influential woman & incredible success story, J.K. Rowling, is #16 of 50 on the list. (Yeah!) Did you know the last installment of Harry Potter films pulled in more than $475 MILLION in the opening weekend?! History making in the film world.

Why do I share this? Rowling started her empire and franchise by using her personal brand on Social Media as far back as almost 8 yrs ago. She used social media communities on Facebook & Twitter to connect to her audience with her personal brand and 'Single Mom" inspiring story. ( I relate as a single Mom raising a now successful 20 year old entrepreneurial son!)

There is a great deal of confusion, time wasting, and frustration as entrepreneurs try to navigate their way on Facebook. Twitter, LI, and YouTube,

I say enough is enough. Let me streamline it for you in a simple, easy access way, ok? 
I truly care and want to help as many as I can worldwide!

So here's my solution: I created a custom-made 30-page eGuide just for those who are confused, frustrated, and ready to learn the secret streamlined strategy that converts online communities to raving fans, friends, and revenues.  


Be YOUR own JK Rowling and deliver a dynamic inspiring brand using my BRAND NEW 34-page eBook, "Quick-Start Secrets to a NEW Compelling Personal Brand, NOW! - How to INNOVATE your marketing to THRIVE in our Social Reward Economy."

It's a smart kick-start to understanding the secret personal branding strategy with tips, tools, stories, formulas and more and it's ONLY $47! 


I want you to feel more in control of your brand and how it serves you using Social Media.

I have bulk rates, too if your professional groups want to have discussion events around the topic or you want to share this with your associates for a lower rate.  

No more frustration and time wasting on Social Media, ok? Let's build a movement of savvy, effective social media marketers for the increase of all, ok?

This way we all win in our new Social Reward economy. :)

Gratitude,
Marla
Marla@ecreativebiz.com


Saturday, September 10, 2011

# 1 Hidden Fear Stopping Many Smart Entrepreneurs From Using Social Media


See that spotlight to the right?

It's yours.  

There is a very hidden fear for many smart, eager entrepreneurs when they approach Social Media, regardless of common technology fears.

That fear is "being seen" in a negative light.

Relate? So what happens when that fear is more emotionally charged than the logic of your brain knowing you should be using Social Media for business, often?

You don't show up.

And when you don't show up...there are lives you never enhance with your talents, expertise and gifts.


I know you know how important it is to use Facebook as a networking tool. You may have heard positive stories from your friends and associates in how using FB and Twitter attracted clients and customers; and even brought them closer to lost relatives and friends. BUT, emotionally that voice inside you says, "No way, I'm not getting out there!"


Guess what happens in my trainings when my students learn how to present a savvy, emotionally compelling personal brand that connects to their communities online?

TRANSFORMATION from the inside out, trust and belief.


Here's what happened to a client:  
  
gratitude rockWhen Caroline first started her training, she had so much fear about "showing up" on Facebook that she literally hid behind a "gratitude rock" as her profile photo. We laugh about it now but she was terrified because she had no idea how to present herself and what would people think?  (That's her actual photo)
Now she is a "Rock-Star" on Facebook with a thriving fan page and personal profile. She even has a private group page for her sales team and she is teaching and inspiring them how to use Facebook!Please visit her Fan page and "Like it" at Feminine Brilliance Awakened

This was a breakthrough for her on many levels and I know it can be for you, too.  

Learn how to Step Into the Spotlight with confidence and ease online and offline when we discover your personal brand on Thursday, Sept 15th in my LIVE in my 4-hour training in Beverly Hills.   
 And you can bring a friend for the price of one! Share in the tuition.
You will have the opportunity to coach with me in a small group of entrepreneurs. I have 2 more seats left. 

Jump in the car with a friend and come together for 4 hours (breaks included) to learn in a group setting with other women entrepreneurs.

I have several industries represented in the training. Real Estate, Photography, Make-Up Artistry, Video Marketing and yours?! 

The whole game of Facebook and networking will change for you once you know how to use the power of personal branding. This builds niche communities that convert to new clients, new members, new patients, and revenues.  

The 4-hour training, "Personal Branding Makeover to Illuminate Your Social Media Presence for Maximum Visibility & Increased Profits!" will shift how you use Facebook forever.

In an inspirational delivery, I walk you through an overview of my proven creative, savvy Facebook system and strategies to establishing the know, like & trust factor that convert new contacts to clients.  Join a group of eager, savvy women entrepreneurs on Sept 15th for your success! 


Questions? Call me at 310.378.1277 or email me: Marla@ecreativebiz.com

In gratitude, 






Chief Inspiration Officer
www.eCreativebiz.com