Have You Crossed Over Yet? What it Takes to be a "Marketable" Brand

I'm in a recent VIP strategy day with clients and one of their main frustrations that kept them from marketing fully (so common) was this:  "What do I reveal and how much do I reveal in my content for Social Media and my marketing?" 

The real reason for this confusion is not so much the content (although that is crucial to building your reputation and tribe online) but understanding this one powerful strategy: your business brand and personal brand are ONE in the same. Now some of you may be saying, "I do this already."

Ok, but I encourage you to read through this article and see where you probably are not as thorough as you may think. (I want you to succeed!)

I believe this is the most challenging mindset to shift and strategy to understand for business owners large and small today who want to innovate their business online. I work with both the small business owner (solo and a team) and the multi-million dollar corporations - it's THE most common issue I find hands-down. We are so programmed to communicate personally and formally in our two different worlds that we miss the most important strategy that causes conversion ($$).

Our world has become much more personal and informal, but it must be communicated in a SAVVY way. 

So for those emerging and progressive business owners who are still of the mindset that personal and business are separate when it comes to branding; and don't have a clearly defined personal brand YET; there are simple strategies to merge the two. No worries. No fault of your own. We all come from the same mindset and business marketing training. Bravo to those who step up and INNOVATE their brand to speak to their sophisticated consumer. You will succeed.

The blending of your business brand as your personal brand is the secret to excelling in your marketing which allows you to be a savvy, innovative brand connecting with people locally and worldwide positioning you to have a solid local or global business. The celebrities I worked with in the entertainment industry for over 22 years have this strategy down pat.

Here are benefits, mindsets and action tips to begin your innovation crossover to be a SAVVY BOLD brand: 

1. Think of yourself (not the business) as a brand and understand it's no longer an option; it's a necessity regardless of business size – you will succeed in your marketing especially using Social Media channels to engage and build your audience and tribe. Your key to building your savvy reputation online is this mindset.

2. Understand the abundance of savvy consumers today require an authentic relationship online. They want to get to KNOW, LIKE, AND TRUST you before they consider hiring you, buying from you, or recommending you.  Your BOLD personal brand will drive value into your business like no other strategy online due to the vital importance of peer-to-peer marketing.

3. Start by changing over all your content to be in 1^st person conversational; like you are talking to that ONE ideal client or customer – because you are. That includes newsletter, blog, videos, expert articles, website home page, website “about” page, and social media posts. Pull your reader or viewer (video) in. Do it BOLDLY. Meaning, come out of the box with your delivery, content, confidence, and style.

4. By delivering a video or the written word as a well-defined personal brand (authentic, real, no masks) in all your marketing channels you are poised to win. The quality of your postings and content become more compelling, BOLD, and "marketable."

5. Reveal enough personality (notice I didn’t write personal info) into all your expert and social content to build curiosity, interest, intrigue and inspiration. I’m giving you permission to be ALL of you; not a carbon copy of someone else. Get inspired by a mentor or colleague, but embrace all of you – the quirks, the strengths, the brilliant you and communicate it with NO apologies.

I promise you will stand out in the online density and convert to revenues if you master these 5 starting points and then... learn more strategies! 

I'd love your comments and thoughts below. Let me know if you struggle with this or found a way to innovate your brand and content!

Gratitude,

Chief Inspiration Officer

Embrace Your Spotlight

www.ecreativebiz.com

 

 

You've seen it happen with name brands..

So what's the secret to effective personal branding?

You've seen it happen with name brands like Oprah, Sir Richard Branson, Tony Robbins, and Marci Shimoff.

Humans are wired to empathize with other humans.

When we read, watch, or hear an inspiring story - we can’t help but apply it to our own lives and seize the moment. The heart of your brand is your everyday stories, photos and videos you share on Facebook, your blog, your e-zine, your Twitter posts and more. People take an action when they are inspired.

And you don't have to be an Oprah to make it work! You have a rich, authentic story and history of your own that makes you - well...YOU. 

How to live your life more authentically, which will shine through your personal brand in all your marketing:

1. Invent your own life. Live according to your own ideals of happiness. Allow your imagination to set fulfilling goals and have the courage to go after them till complete.

2. Live passionately. Radiate your vital energy; it's contagious and inspiring to others while raising the vibration around you as you pay it forward.

3. Learn and evolve. Commit to continually learning something new about life, your business, and relationships. Evolve.

I encourage you to talk more about this with Keri Murphy and I on July 18th (5-8 pm) in person at our FREE event in Long Beach - Click here for required registration. I am offering this to my entire audience regardless of where you reside. I can't assume you won't be out in Los Angeles area then OR know friends and associates who live in the area that would grab a chance at this!

I know you understand there's plenty that goes on behind the scenes of preparing for a compelling  2-3 min video that inspire viewers to take an action.

The most profound activity behind the scenes is not the technical stuff - but experiencing the transformation of bright, intelligent men & women business owners move from uncertainty to bold, confident, assured, and inspiring IN FRONT OF A CAMERA exuding their personal brand!

When you connect with your IT FACTOR - everything falls in place. My exceptional video and branding partner Keri Murphy and I take you there with our combined 50 years experience of entertainment, on-camera training, branding, and PR.  

Do come meet us and other savvy business owners on Thurs, July 18th from 5-8 pm, in Long Beach where you'll have an opportunity to hear behind the scenes tips, secrets, and business innovation expertise when Keri and I talk about how YOU can elevate your business and life via finding your IT FACTOR!

We are producing an entire evening for you to network with other savvy business owners seeking the same expertise and transformation.

Do plan ahead and register now. We will "sell out" because of the popularity of the topic and it's free. Please share this with your friends and have them register also!

Click here to grab a spot now and pass this onto your friends in the L.A. area. We'll see you in a few weeks!

To your success and brilliance,    

Chief Inspiration Officer

Embrace Your Spotlight