Everyone
wants “likes” for their page. I agree. Definitely the most “top of the mind” strategy
when using your Fan page for business marketing. But that’s only half of the goal and strategy.
Let me
clarify.
Yes, by having plenty of your “niched” audience choose “like” for your
Fan page, you have the privilege of building those relationships and marketing
your expertise just to them. Perfect. And, they now can view your postings in
their personal newsfeeds (Home) so they can absorb your content and interact
with you. BTW, your audience of “likes” is people who match your target market and
those of like minds. The one key strategy to help you gather
those right people is to use the “invite friends” option in your Fan page admin
panel under “Build Audience” at the top. Furthermore, be sure you have been
mindful in who you have been accepting into your friend community as if you
were building a culture expressively just for you and your target market.
But what
do you do to now they are ready and available for relationship building and wanting
engagement? Here’s where the distinction happens.
The Strategies:
Even
though your page content is 100% business related, there is plenty of room for
your 1st person conversational style postings about you, your
thoughts about a certain subject in your expertise, and what is personal to you
in regards to your passions, interests, community involvement, volunteering,
and more. Your PERSONAL BRAND plays a
major role here. Your business is not the brand; you are. It’s your voice. Your
style. Your “vibe.”
This page
does double duty for you – it’s a resource for others who are seeking advice in
your area of expertise and it’s a platform for you to engage with your fans
about that advice or your personal interests.
Here is a quick checklist of recommended content
that builds engagement and the “know, like, and trust” factor. See, ultimately
we want our fans to already know enough about us (the personal brand) before
they walk into our office or call us for an appointment.
1. Your blog posts that are syndicated using Networkedblogs
app on FB (use search box to find it). Those
blog posts are stories (articles) about you, your client successes, challenges,
solutions, as well as promos for an upcoming product release, program, event or
special.
2. Photos and videos of you with clients. Photos and
videos of client before and after stories. Photos and videos of you
volunteering with a narration of the event.
3. Products and promos with links to your sign up
or sales page. (Remember to use bitly or tinyurl).
4. Articles or any content you repurpose from
your ezine (newsletter), your website, or excerpts from other blog posts you
liked. Remember repurposing is the key to streamlining your time and leveraging
your content and expertise.
5. Surveys – use the questions app in your status
update box for an upcoming product, feedback, opinion on a new program or offer
– use your fan page as a research tool.
6. Post a press
release using your blog or a NOTE. (For the NOTE see your page admin panel -
Manage then Edit then Apps)
Now let’s look at some fun, creative ideas to build even more
engagement and inspire “likes”
Idea # 1. It is stated in recent Facebook studies that
almost 40% of FB users seek fan pages that offer specials, discounts, and
giveaways. Promotions serve a few purposes: 1. Build likes. 2. Helps create the
“peer-to-peer” marketing effect where fans share your content with their
friends. Given that, here is a “like” contest to consider:
Step 1: Set up your default “welcome” page as a
custom page. Ask your web designer or use Constant Contact’s Social Campaign
product (easy) – click here to start an account http://tinyurl.com/constant-contact4u
Step 2: Require the
person to “Like” your page before entering the contest. If they are an existing
fan, they can enter the contest and you request they “share” the info with others.
Step 3: After they like
the page- they are taken to an “after” like page (custom made by the above
suggestions) where they click on an image that serves as an entry form. Ideas
for “Enter to Win” Tickets
to a local theater, Dinner for 2, Win an iPod/iPad or Visa gift card.
Important: Be sure to
follow FB guidelines for contests. I recommend using http://www.wildfireapp.com/ site to help you.
Idea # 2. Inspire Check-ins! If you have a bricks-n-mortar street
location for your business, check-in incentives are great fun! As clients,
patients, friends, family members arrive, inspire them to “check-in” on their
mobile phones by placing a detailed sign in your entry room requesting the
check-in and offer a gift once they check-in. (more in a moment)
Check-in app for
Facebook is a mobile app only. Checking-in allows people to post your location
on their personal Facebook page. It’s the easiest way to initiate conversation
on your page and publicize your business to people’s friend community.
Facebook “deals” is an
incentive free program attached to Facebook Places. Look up how to add your
place to the application by going to http://www.facebook.com/help/ and search for “Places.” Also search for “Claim”
your business so you can manage your place’s address, contact information,
business hours, profile picture, admins and other settings. For a handout on how
to add a check-in deal to your business – email me Support@ecreativebiz.com
How does a Check-in
contribute to more likes? Publicity. The more check-ins that show up from your
business on walls, the more exposure you receive. This converts to likes to
your page.
There's plenty more, but let's leave that for a private call, ok? Have you been thinking of Re-branding? Re-invention? New perspective on your Social Media Strategies? Email me for my 30 min evaluation - one-on-one. You, me and the phone :) And free. Let's talk. Support@ecreativebiz.com
Or jump over to the Home Study page to consider a simple start on upgrading your personal brand strategy...http://yourcompellingpersonalbrand.com/
To your branding
success!
Marla
www.eCreativebiz.com
Posts
No comments:
Post a Comment