Today's effective way to market using the power of Social Media requires us to communicate in a whole new paradigm, right?
That requirement is transparency.
Consumers have many choices. If you want to stand out from the crowd use transparency in your marketing efforts on Facebook, Twitter, your ezine and blog. Now that we have online to develop our relationships, transparency is crucial for a successful personal brand.
Developing the know, like, trust factor with your prospects by using transparency in your postings on Facebook and Twitter, will support the conversion from the unknown to clients, patients, or customers.
What is transparency?
Being honest and authentic in your voice in your personal branding as you let your market get to know the real YOU behind the business!
To help you understand this, Marilyn Calvo DDS and I are teaming up to educate and inspire you to explore your options about your image, self-confidence, personal brand and business success. Join us for:
It's media coverage like this that makes me smile and validates the passion and vision I have for you and your success... --- Forbes just released this article, "Social Media has Scorching Impact on Small Biz." Click here for the article.
The article has tons of stats, percentages and flat out confirmation of the power that social media can have on your biz WHEN you do it correctly with savvy strategies, tools, and clear intentions.
So, how long will you wait to really understand how using Facebook and Twitter CAN catapult your business and revenues?
Yesterday, in my NAOEM FB teleclass, here were a few great questions that showed up:
"I'm a retail and service store, so I have 2 target markets; vendors and customers. How do I market to both on FB?"
"My fan page is just sitting there because I don't know what to post and when. I use my personal page but I need a buzz going on my fan page. How do I do it?"
In another call with a new client, she initially says: "How do I handle all this social media AND everything else I am doing in my business? It seems too overwhelming to me to even begin."
Sound familar? Any of these? The answers and solutions to these and tons more will be revealed in my signature 4-part teleseries coming up Sept 29th.
Don't wait to jump in. Let me guide you.
Personal branding is my forte and passion. I lived it for 22 yrs with visual and performing artists. I now support you, the business owner, in identifying your own brand with savvy strategies, tools, and mindset.
BTW, it all begins with mindset. This 30-day Prosperity Facebook Program is for you if... 1. You are totally perplexed in how to monetize your efforts on Facebook and want a beginning start without a huge investment.
2. You wonder daily what you are going to post that will create interaction or interest?
3. You know there must be a strategy(s) that help you build your business and brand in a BIG way.
4. You prefer to learn from someone who has had a long career in personal branding and "gets" this strategy. This early bird rate is good till Monday, Sept 20. Invest in you. Take the risk.
My gift to the business world is to help you truly understand how to streamline your time and maximize your efforts on Facebook for business while converting your quality target marketed communities into clients, patients, or customers. Then, you can give your gifts to the world on a bigger scale!
It's all about win/win and the Law of Increase for all!
To "sharpen my saw" to better serve you, I find it interesting to observe which of my wall posts on Facebook will receive the most responses.
As part of my personality-driven marketing system, I coach the importance of YOU being the brand in order to connect with your market so that you are building the know, like and trust factor. This then leads to filling your pipeline of potential clients, patients, members, or customers.
But, again, it's you in the spotlight...with finesse.
Meaning, you are marketing your relationship with your community. You are taking a sincere interest in their posts and responses. You are posting emotionally compelling info while delivering a class-act image, authentically.
Today's business paradigm has changed dramatically where we now rely on peer-to-peer to do the marketing for us. Traditional media has taken a back-seat.
Oh, how times have changed.
So it follows, when we deliver our marketing via our Social Media pages, our most effective approach is a relationship topic beyond the information resources. People buy from those they know, like and trust. Engage with your community as if you were having a conversation. Be authentic. Document your thoughts and feelings. Here was one of my highest response rates in a while. It took place Sunday, Mother's Day, of course.
"Lovely way to end a Mother's Day. For the 1st time, my son took me to dinner (and paid) and bought me pink roses. So sweet. So simple. Simple things in life MATTER the most. Grateful. :)" Simple. Straight to the point. And, emotionally compelling. I chose to compose this thought because most everyone can relate with this topic - raising teens. This Mother's Day was truly a turning point in my life with my son.
So, as you consider posts on FB and Twitter, think about how you can serve your community with compassion while delivering a "world-class" image to your market.
Life without love is no fun. And love without a thriving business makes life really unfulfilling, right?
So, here we are - smart, beautiful, driven, dynamic, creative, intuitive, women who are either single, married, or in a relationship and we seek that ever elusive "having it all" life.
Yes?
Well, I am here to tell you - with a handful of TLC combined with straight up ("in your face") truth about men & romance, and a unique look at the marketing of your business brand, I say it's possible to have it all - but in your own way.
I believe that "having it all" is very subjective and is up to you to create. It's not the fantasy - superwoman -image we have been fed in the media. I want you to have a lavish love and a successful business your own way.
But let's first clear away the clutter and confusion about men, romance and how to build those quality online communities to pave the way for a juicy love life and booming, successful business!And by that - I mean, an authentic, fulfilling, rejuvenating, joyous, sizzling, love life AND a dynamic, thriving, business.
BUT as long as you are open to hearing the naked truth from a real man's perspective (and he's a handsome devil with a heart of gold truly wanting to support you) tempered by my creative, intuitive, seasoned perspective in how to market your brand so it OOZES the real you while attracting RAVING fans (who are energetically matched to you!)
Please join my new cool teleseries partner, Jonathon Aslay, Relationship Confidant, and I, in an innovative, sometimes racy and edgy, PREVIEW CALL for our NEW teleseries on
Thursday, April 29th at 4 pm PST/7 pm EST:
Sex and the City Meets Marketing Matchmaker: "How to Illuminate Your Beautiful, Smart, Authentic Self That Magnetizes a Healthy, Sizzling Love Life (single, married, or in a relationship) While Attracting Raving Fans For Your Business!"
On this FREE 75-minute call, we are pulling back the curtain and revealing:
*The 3 Magic C's that will lead to a healthy, loving romance & thriving marketing campaign.
* The "sometimes" hard to hear truth about what men are really thinking when it comes to Love, Relationships, Intimacy and Commitment! (juicy stuff, ladies!)
* The one crucial, often times missed, component you must have when attracting your rightful target market that builds quality online communities.
*How to identify those barriers that are holding you back from achieving your goal of true love (even if you are in a committed relationship).
*What it takes to be a conscious, heart-centered marketer who delivers authentic branding.
* The candid truth about masculine and feminine energies and how they repel or attract love!
* The secret "consciousness" that will drive your marketing way up with astonishing results.
* What "dating with purpose" actually is.
* How using Facebook in strategic ways (Hollywood style) can stack the decks in your favor for powerful marketing AND finding HOT, quality men! (Single ladies, please)
If you're a woman entrepreneur or professional wanting the REAL truth about men, love, romance, and Hollywood style branding (with a spiritual twist) that ignites your life, then you don't want to miss this NEW, INNOVATIVE opportunity to learn directly from Jonathon and I in our PREVIEW call, April 29th from 4 pm - 5:15 pm PST.
Life without love is no fun. And love without a thriving business makes life really unfulfilling, right?
So, here we are - smart, beautiful, driven, dynamic, creative, intuitive, women who are either single, married, or in a relationship and we seek that ever elusive "having it all" life.
Yes?
Well, I am here to tell you - with a handful of TLC combined with straight up ("in your face") truth about men & romance, and a unique look at the marketing of your business brand, I say it's possible to have it all - but in your own way.
I believe that "having it all" is very subjective and is up to you to create. It's not the fantasy - superwoman -image we have been fed in the media. I want you to have a lavish love and a successful business your own way.
But let's first clear away the clutter and confusion about men, romance and how to build those quality online communities to pave the way for a juicy love life and booming, successful business!And by that - I mean, an authentic, fulfilling, rejuvenating, joyous, sizzling, love life AND a dynamic, thriving, business.
BUT as long as you are open to hearing the naked truth from a real man's perspective (and he's a handsome devil with a heart of gold truly wanting to support you) tempered by my creative, intuitive, seasoned perspective in how to market your brand so it OOZES the real you while attracting RAVING fans (who are energetically matched to you!)
Please join my new cool teleseries partner, Jonathon Aslay, Relationship Confidant, and I, in an innovative, sometimes racy and edgy, PREVIEW CALL for our NEW teleseries on
Thursday, April 29th at 4 pm PST/7 pm EST:
Sex and the City Meets Marketing Matchmaker: "How to Illuminate Your Beautiful, Smart, Authentic Self That Magnetizes a Healthy, Sizzling Love Life (single, married, or in a relationship) While Attracting Raving Fans For Your Business!"
On this FREE 75-minute call, we are pulling back the curtain and revealing:
*The 3 Magic C's that will lead to a healthy, loving romance & thriving marketing campaign.
* The "sometimes" hard to hear truth about what men are really thinking when it comes to Love, Relationships, Intimacy and Commitment! (juicy stuff, ladies!)
* The one crucial, often times missed, component you must have when attracting your rightful target market that builds quality online communities.
*How to identify those barriers that are holding you back from achieving your goal of true love (even if you are in a committed relationship).
*What it takes to be a conscious, heart-centered marketer who delivers authentic branding.
* The candid truth about masculine and feminine energies and how they repel or attract love!
* The secret "consciousness" that will drive your marketing way up with astonishing results.
* What "dating with purpose" actually is.
* How using Facebook in strategic ways (Hollywood style) can stack the decks in your favor for powerful marketing AND finding HOT, quality men! (Single ladies, please)
If you're a woman entrepreneur or professional wanting the REAL truth about men, love, romance, and Hollywood style branding (with a spiritual twist) that ignites your life, then you don't want to miss this NEW, INNOVATIVE opportunity to learn directly from Jonathon and I in our PREVIEW call, April 29th from 4 pm - 5:15 pm PST.
Ok, so truth be told, we are all overwhelmed with our Social Media efforts BUT we know we must do this in order to be successful in our marketing, right?
So what’s the solution? We are entrepreneurs of balance these days. We value our sanity!
One of the core strategies I coach in my personality driven marketing coaching programs is focusing on REVENUE PRODUCING TIME and limiting all those time wasters and low paying tasks that take us away from higher paying activities and our genius (expertise). Here are two of the BEST tools out there to save you time and allow you to efficiently deliver your important Social Media.
HOOTSUITE. Hoot who? Yes, Hootsuite. And, Ping.fm. Let me tell you about Hootsuite first.
Instead of logging in and out of social media all day all week, you can open one simple tool that manages all your major accounts on one tabbed screen. You can send, receive, and schedule messages on one or multiple social streams.Hootsuite is based on the TWITTER 140 character rule.Those of you who have Virtual Assistants, this is one of the smart tools they use to support you or socialoopmh.com.
It’s simple and free.
Generally, I recommend you spend no more than 15-20 minutes a week for a handful of posts.
That’s all. If you pre-schedule up to 3 posts a day 4 days a week – you are doing better than most. Just pre-write your posts for an upcoming PR or promo campaign and then post them at Hootsuite and you are done for the week.
Sign up for the FREE account – add your FB, Twitter and Linked-In accounts and passwords. Follow directions for set up. Once you have the account up – you can begin posting in the top left corner. Every post must be 140 characters or less. Choose the accounts you want to send to. Choose NOW or schedule the posts ahead of time. THIS IS YOUR TIME SAVING BENEFIT and it’s so cool! I think it’s the best.
Here is what I see as the COOL 5 benefits:
1. Teamplayer: HootSuite is an awesome teamplayer. It makes it easy to manage multiple users over various social network accounts. If you have partners in business or an assistant, you both can have access.
2. Speak to me baby! Hootsuite tracks statistics. Graphs show not only a summary but also individual message statistics. Cool beans!
3. I can see it all! Never miss an update by that all important VIP with HootSuite's multiple columns feature. This is great—you can organize your social networks into friends, news, search terms, keyword tracking. Yes!
4. I love my sanity and time! Pre-schedule option. Post ahead of time and off you go!
5. So, how’s my brand doing? Check out the dashboard, then use the search bar to measure your brand name, topic or keyword and walahhh! Monitor your brand. Like what you see? Save the search as a column.
PING.fm; much more simple than Hootsuite. It does not have the multiple column feature but offers the same “one fell swoop” option. Post 140 characters message and choose which networks to go to and off it goes! There are special options and features to add if you like. Check it out. It’s free, too.
So, tell me something. Who thought of these names anyway? Have fun Pinging and Hooting your way to success!
What is your brand quotient? Ask me how to deliver authentic, dynamic personality driven marketing while building loyal friends, fans and raising your revenues!
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? Please be my guest as long as you include this complete blurb: Marla Dennis, online marketing & mindset success coach with over two decades in entertainment public relations and talent management, publishes THE MASTERY IS IN THE MARKETING & MINDSET monthly ezine for conscious-driven, lifestyle entrepreneurs. Join her success circle of entrepreneurs who use social media and online marketing as powerful revenue producing activities while employing a wealth mindset to manifest increased results!Please visitwww.eCreativebiz.com and www.inspirationlounge.blogspot.com.
ON THE SET: The Hidden Rules of Movie Making Etiquette 3rd Edition book by Paul Salamoff and DYNAMIC workshop produced by Los Angeles Filmmakers Network founders Marla Dennis and Paul Salamoff. LIKE our fan page by clicking on the image above
As a former publicist and personal branding expert in Hollywood for over 22 years, I designed traditional media campaigns for celebrities, visual and performing artists.
Today this translates to mentoring entrepreneurs how to bring out their unique charisma and essence through a confident, congruent, bold and sexy brand using an innovative business model and a healthy relationship with money that converts to leads, ideal clients & higher revenues.
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