Boost your Know, Like, & Trust Factor on Facebook with Fanpagenotifier.com

Social Media has changed how we do business and how we market…forever. Big statement. Big truth.

Gone are the days when we relied on local and regional marketing channels to reach our audience in an effort to convert to clients and customers. Our reach is now global thanks to Social Networking sites, which require us to be even more savvy in our building of relationships because of the “virtual world” we now operate in.

Our core online etiquette requires an organic authenticity in our postings as we build the know, like and trust factor with our communities - so that our message and branding comes through clear in this virtual platform.

From my “5 Straight Up Truths about Social Media Marketing,” article:

"Social Media is first and foremost about building quality relationships in a community format. Watch your mindset and intention as you post. Gratitude, appreciation, kindness, giving, and serving are all energetically responsible intentions. It’s not about convincing and prodding. It’s building the KNOW, LIKE, & TRUST factor first to prospective and existing clients, customers or patients; selling/promoting second. Social Media is the NEW PR."

A savvy tool I added to my marketing toolbox a few months ago for building the “KLT” factor and to boost my effectiveness on Facebook while streamlining my time is fanpagenotifier.com. It’s a free fan page application to assist you in nurturing your client, customer or patient relationship(s). Without this application, activities and posts on your fan page or important fan pages you “like” go unnoticed.

Fan page notifier application alerts you via email when someone posts on your fan page wall and it allows you to be notified of important fan pages when the administrator posts to the wall. This is the solution to the complaint I hear quite often, “Why does FB not have a way to communicate to me when someone posts on my fan page?”

This strategy allows you to stay on top of activities from your own fan page and priority fan pages you are a fan of so you may interact in a timely fashion. I am notified via email on my own page, and several client and mentor fan pages so I don’t miss important info.

Now, yes, you do need to maintain these email notifications, but it offers a smart way to stay connected to your most important fan pages. This is revenue producing time!

It’s a simple process to add the application by going to the website and clicking “connect with Facebook.” Then you are brought to a page that lists all your fan pages for you to choose which ones you want to be notified on. I have had clients experience some glitches with the program where it may be a challenge to initiate the application, but a few days of patience will remedy that. Meaning, the program will eventually integrate itself into your Facebook coding.

Come join my fan page at www.facebook.com/socialmediasavvy for current activities in social media, savvy tips, tools, and strategies. And let me know how the application is working for you by posting on my wall, ok?

I was on a call Monday with my mentors Kendall SummerHawk & Heather Dominick-Kosmicki which offered a healthy reminder about how deeply important it is to be open to RECEIVE support as an entrepreneur.

Like many of us do, (I'm guilty, too), we think we have to do it all ourselves.

But, in truth, we are not supposed to do it all alone.

We are meant to collaborate along the way to success. Our souls are constantly seeking connection. It's natural. And this is exactly why social media is so powerful. We live in the age of connection, collaboration, expansion and increase for all.

If you live in or plan to visit Los Angeles on January 20, I have an opportunity for you to learn the savvy strategies for business using Social Media while shopping for fun clothes.

I am collaborating with my client, Patty Aguilera of Checa Chic Boutique in Santa Monica to bring you a smart, savvy event that will expand your contact base as well as your mind and revenues.

The next 5 ladies to register will have a chance to win one of two gifts: a spot in my upcoming 4-part teleseries starting Feb 2 ( $300 value) or a beautiful winter sweater ($55 value)!! Registration link is http://bit.ly/ChecaChic

Fashion, Shopping, Networking and an innovative Presentation on Social Media Personal Branding

After the last event Patty and I hosted at Checa Chic, our 20 guests walked away with new clothes, new business and an upgraded mindset with savvy strategies for social media success.

We have a pre event Special Rate of $25 which gets you on the VIP registration list and you can sign up here: http://bit.ly/ChecaChic

The boutique can only hold 30 guests comfortably so be sure to get on the VIP list now.

The Social Media Personal Branding presentation will cover:

• How opportunity awaits in transparency

• What is required of a brand that "sticks"

• Why honesty and authenticity must be at the core of all your personal branding

• Why a compelling story to brand yourself?

• Fan page and personal page strategy for effective marketing

• 5 branding KEYS that will create a strong presence

• The secret behind a week's worth of postings in 30 minutes!

• How the two different types of postings in a PR campaign will make you social media SAVVY!

• How you can choose an opportunity to work with Marla's expertise!

I would love to meet you in person. Do join us.

Secret Code to landing in the TOP of the Newsfeed; Social Media Q & A

As a business coach, I partner with you to shift your mindset, marketing strategies/tools, and relationship to money that results in a new way of operating.

The change in today's economy requires us to uplevel our marketing savviness while matching the needs of the NEW sophisticated consumer.

And, the marketing system I coach develops you into a savvy business owner that speaks to this sophisticated consumer.

With that being said, here are some Social Media tools and strategies to either get your started or uplevel what you know already about Facebook.

1. A client asked me how can he stay closer contact with his friend community that consists of his target market while streamlining his time.

Here's what I told him:

One of several simple strategies I recommended to help build the KLT (know like trust factor) is: build custom lists for very specific people who are your target market. Then use your custom lists to save you time as you interact in the newsfeed with them. This blows out wasting time looking for them in your newsfeed.

2. How does Facebook decide on what it is going to post. I have friends who are posting on their pages, but they do not show on my live or recent feedback on my page? How does Facebook prioritize who will get posted on my page? Does that make sense? I only get postings from some of my friends but not all of them. Answer:

Thanks to The Daily Beast, here is the “secret code” to getting seen on the newsfeed: (This could change any day given the ongoing upgrades, but for now here is what I read) Technology is synonymous with change…and often. Writing a regular status update won’t get you seen by your potential clients or patients. Your goal is to get your posts into the Top News feed as often as possible. Based on a recently updated algorithm (techie word for programming) a little known kept secret according to new research from the Daily Beast http://www.thedailybeast.com/blogs-and-stories/2010-10-18/the-facebook-news-feed-how-it-works-the-10-biggest-secrets/– here are 5 of 10 smart tips to getting placement in the Top Newsfeed.

1. Placing videos and photos in your status updates will greatly enhance your ranking.

2. Website links within your posting will also help.

3. Pose questions and invite interaction. When you receive a lot of comments – not just “likes” again – higher ranking gets triggered in the algorithms.

4. Facebook pays attention to how connected the people are who are commenting. Meaning, keep adding friends. Strange as it is - some people will never show up as “Top News” simply because they are not well connected and/or interacting.

5. Be an early bird. By posting in the morning - you have the ability to get more comments that will crawl you up the algorithm. Keep in mind, Facebook changes daily and weekly, so who knows what will be the next wave of tips to reach the Top News status. For now - this will help.

Run a survey on your fan page

To be the change in 2011...

What's your 2011 plan to contribute to the global rise of conscious entrepreneurship?

Meaning…in the words of mentor Christine Kloser, “This is a time of great global awakening – a time when we are shifting from a paradigm of greed, competition, and scarcity, to one of generosity, cooperation, and abundance.” - How will you contribute to something bigger than your own focus?

Here’s what’s cooking for me behind the scenes for 2011 that will hopefully inspire you to take an action in your own life.

In addition to the development of my new Personal Branding Video Marketing Playshop with Tracy Pattin, which is meant to expand and sophisticate an entrepreneur’s marketing platform, I have joined creative forces with my brilliant, compassionate son to deliver an inspiring, healing speaking platform.

We have formed www.tobethechangenow.com (in process) where we will speak to health, wellness, & success-minded groups, organizations, and college campuses about being the change you wish to see in your own families, communities and then the world. Through our last 7 year journey as mother-son navigating the breast cancer experience, we are bringing a family perspective of turning a challenge into a gift while healing our own relationship.

It was at our first joint speech for Taylor’s CSUN health organization in October that inspired this platform. The feedback and reception to our message spoke volumes to the lives we could enhance! Taylor was so excited with this new experience and how he could inspire others to heal, that “Surviving and Thriving After Breast Cancer: A Mother-Son Journey to Healing Physically, Emotionally and Spiritually” speaking platform was born.

We have already booked two college campuses for 2011 and seek many more! If you know health, wellness, & success-minded groups, organizations, and college campuses, please send them our way! We are booking speaking dates for 2011 now!

Our mission: Building and growing progressive, compassionate-driven global communities who are inspired and energized to be the change they wish to see in their families, communities and the world.

Join us! If you have a group or know of one who could benefit from our message, please email: Marla@ecreativebiz.com.

Do You Have a Consistent Branding Strategy?

A consistent branding strategy is important in tying all your communications together and avoiding confusion by your target audience.

There are 5 important keys to consider in your branding:

1. Crystal clear idea of how you want your image presented (sold) and the effect it has on your market (audience).

2. Innovative and unique: What speaks to your personality that is authentic, interesting and innovative?

3. Consistency in delivery and continuity in look and feel of the brand.

4. Core values: does your brand speak to your core values?

5. Pick your dream team wisely: choose the best experts who are most qualified to understand, support and deliver your brand and vision.

Join my entrepreneurial community for my 30 day Facebook Prosperity Program where I delve further into each of these 5 keys to set you up for an expansive 2011:

"Take My Facebook Communities from Blasé to Buzzing for Higher Revenues!"

30-day Prosperity Facebook Program
4-part teleseries

4 Tuesdays 5:00- 6:15 Pacific
Nov 9,16,23,30

Register here

Register by November 5th to take advantage of the early bird rate (increases $100). It's worth the investment in yourself!

Changes you can expect from this 30-day "get started" innovative group program:

• Understanding how the correct mindset, etiquette, and strategies on Facebook will change the way you EXPERIENCE social media and how it can expand your relationships, business, income and life.

• Demystify the power behind Facebook and make it your daily partner in moving your business forward using my effective strategies and tools.

• Your belief will shift in how the "energetic component" to your target market process works. It actually helps attract IDEAL clients, customers, or patients!

• You'll feel more confident in using the technology on Facebook that streamlines your time and makes it more productive. Much less guessing and frustration.

• And so much more!

Let's move you forward and join the thousands who are using Facebook time for revenue producing time! Register here.

Transparency is required for social media success

Today's effective way to market using the power of Social Media requires us to communicate in a whole new paradigm, right?

That requirement is transparency.

Consumers have many choices. If you want to stand out from the crowd use transparency in your marketing efforts on Facebook, Twitter, your ezine and blog. Now that we have online to develop our relationships, transparency is crucial for a successful personal brand.

Developing the know, like, trust factor with your prospects by using transparency in your postings on Facebook and Twitter, will support the conversion from the unknown to clients, patients, or customers.

What is transparency?

Being honest and authentic in your voice in your personal branding as you let your market get to know the real YOU behind the business!

To help you understand this, Marilyn Calvo DDS and I are teaming up to educate and inspire you to explore your options about your image, self-confidence, personal brand and business success.

Join us for:

Register here

In this INNOVATIVE social media presentation, here's what you will learn:

• How opportunity awaits in transparency
• What is required of a brand that "sticks"
• Why honesty and authenticity must be at the core of all your personal branding efforts
• Fan page and personal page strategy for effective marketing
• 5 branding KEYS that will create a strong presence
• 5 simple ways to promote your fan page
• The secret behind a week's worth of postings in 30 minutes!
• How the two different types of postings in a PR campaign will make you social media SAVVY!

Your brand will never be the same!

In Gratitude,
Marla

Chief Inspiration Officer

www.eCreativebiz.com