Sunday, September 22, 2013

Simply the best brand; she has it - do you?

When you look at this world renowned musical artist...what do you feel? How do you experience her? Perceive her? The amazing Tina Turner.

After two decades of designing brands and PR campaigns for celebrities, visual and performing artist, and then re-inventing my own life and business five years ago, and now my re-branding, I'm letting you in on my secrets to building a bold, sexy, powerful, and inspiring brand that influences the masses (or better yet, YOUR target audience!).

Tina represents to me confidence, sexy, bold, powerful, authentic, real, alluring, and of course, incredibly talented. Her audience gets her... and has for years. You don't need her talent to have a powerful brand; just the right authentic elements that make you magnetizing.  

When a woman (and this power goes for men brands, too) connects to her powerful six senses, she lives what I call an ABUNDANT SIX SENSORY LIFE AND BRAND that feels juicy, fulfilling, vibrant, alive, empowering, and authentic! 

Are you positioned for 2014 to deliver a clear, strategic, bold, sexy, confident, and influencing brand? Does your current brand speak to ALL of you or only parts of you? What's missing in your brand essence that results in fewer revenues due to your audience not connecting to the authentic, brilliant you?

 Three of many areas of your brand where your "essence" could be missing:

1. Your bio/story/about page. Is it plain vanilla or inspiring?

2. Your photos/images of you. When is the last time you hired a professional photographer?


3. Your connection to your six senses? Is it conscious? Do you live in high vibration more often (sight, smell, sound, taste, touch & intuition) rather than low contraction energy?


Comment below about who you experience as a BOLD, powerful, sexy brand that inspires you. I'd love to hear from you! I aspire for you that your brand essence, content and strategies convert to contacts, relationships, and clients. 

I'm ready to help you uplevel your brand, business and life. Join me on Oct 3 for the start of your SIX SENSORY ABUNDANT LIFE & BRAND journey in "You're SIMPLY THE BEST Branding Power Workshop!"  Early rate good till 9/30 - that's one week away!

Click here for more details on what's happening on Oct 3. Let's TURN more of you ON so your audience is inspired to take plenty of action on your offerings.


Gratitude & Success,
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 


Chief Inspiration Officer
Embrace Your Spotlight

www.ecreativebiz.com
soon to be www.marladiann.com
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Tuesday, September 3, 2013

Light Up Your Brand and Life by Reawakening Your Sensuality (ROI is BIG!)



If I make a wild guess....you are definitely grateful for your life. (Wonderful!). You have a busy, productive schedule that requires you to be on top of your game DAILY. You run a reasonably successful business that is always evolving and keeping you on the edge. You probably spend too much time in front of the computer and not enough time with people or enjoying life's simple pleasures. Maybe you operate more out of your head rather than your heart, and you secretly crave being reconnected to your heart?

You are more than likely proud of your kids who are either in school or already out in the world making a difference with their talents. You may even have a satisfying relationship on some level with your partner; but there could be room for some improvement. But, for the most part you seem to have it all together.

Or do you? (I thought I had it together until I realized I was disconnected from my senses! Too numbed out!) 

When’s the last time you considered yourself sensual? By that I mean connected to your senses – aware of how they feel at any given time and feeling ALIVE. The six senses of sight, sound, smell, taste, touch, and intuition. 

When a woman (and this can go for men, too) connects to her beautiful six senses by being conscious of them moment to moment (instead of feeling “numbed” out due to overwhelm) she lives what I call a Six Sensory Abundant Life & Brand; it feels juicy, fulfilling, vibrant, alive, empowering, and authentic.  

Is all that even possible?



Truth
: a woman’s feminine power resides through her six senses. When you illuminate those six sensual areas of your life – you literally reconnect with your most authentic core and exude a sexiness that is a mark all your own; not a carbon copy of someone else.  

This is where you begin to step into the next version of who you are to be and success follows

Let’s reawaken the sensual, vibrant, enticing, and colorful woman you naturally are who may have gone into hiding due to disappointments, never-ending stress and demands while attending to everyone else’s needs.

After two decades of designing brands and PR campaigns in the entertainment industry, and then re-inventing my own life and business five years ago, I’m letting you in on my secret to building a bold, sexy, and inspiring brand that influences the masses.

A sexy brand inspires others to feel their emotions. 

Digital storytelling today (written, spoken or video) requires an emotional connection online in order to move people to an action. When your personal branding can inspire others to take an action toward your offerings – you succeeded at being emotionally connected to their needs, desires and dreams.  

That is a sexy, bold brand. 

I love working with women business owners who desire to be in a healthy, abundant, and powerful relationship with money. Her spirit and soul are ready to let go of money clutter and drama that has either kept her under-earning, not standing in her power with money or uncertain about her financial worth. The result? She steps into her sexy, confident self that leads to a juicy, creative, financially liberated vibrant life!

 I give you permission to be all of you…and more! This is where it all comes together for business. This authenticity is required today in our social media driven world in order to convert our branding and online communities to revenues and a thriving, profitable business. 

Be more of you in an authentic way through your senses.


What we aspire to feel is IGNITED in both our purpose and who we are. Now we can make a truly fulfilling difference in lives of our families, clients, communities and the world.

When we become conscious of using these natural senses in a way that speaks to our passions, interests, expertise, leading qualities, and talents – we experience living a sensual, authentic life through our God-given gifts. Then we can apply it to our branding and marketing content (the words, visuals & videos).

This is what makes an influential brand that converts to revenues; people connect to an “energy” behind your brand.When you have a sexy, bold, vibrant, confident, juicy brand; it attracts the right ideal clients to your business. 

How about we get you started on a Living a Six Sensory Abundant Life?” 

Ask yourself this: How can I live a vibrant, sensual life? How can I find new ways to feel my senses? How can I stretch beyond my comfort zone to live more abundantly, more luxuriously through my six senses?

See what comes up in this exercise. Notice how it makes you feel; notice energy shifts. This is your core speaking to you wanting to be liberated.  Fill in the list:

Sight:
Smell:
Sound:
Taste:
Touch:
Intuition: 

 Apply your answers to your online content, postings, and brand “essence.”

Share with me in comments below how this helped shift your consciousness about living a more vibrant life & brand. What did this bring up for you? 
 
Gratitude,
 
 
 
 
 
 
Chief Inspiration Officer
Embrace Your Spotlight

www.ecreativebiz.com
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Thursday, August 29, 2013

NEW Branding & Site Launching SOON - Take a Peek!

Evolution and innovation are always exciting when it comes to the growth of a business! I'm about ready to launch a NEW wordpress site, NEW brand, NEW photos and NEW programs!

www.eCreativebiz.com will soon be www.MarlaDiann.com

Here's a peek at the NEW branding and logo.
You like? I'm jazzed! 



NEW coaching and mentoring theme with Embracing Your Spotlight:

Six Sensory Abundant Living & Branding System!
 
Want a hint about the new theme? Here you go...

There something so alluring, so inviting, so enticing, about a sexy, bold brand.

But our daily lives filled with overwhelm, multi-tasking, worry, stress, and doubt while running our business ends up numbing us out and disconnected from our senses.

Did you know your true self is defined by your unique senses (sensuality)?

I define SEXY as confident, vibrant, alluring, appealing, empowering, talented, charming, intelligent, grounded, authentic, and inspiring. So what’s the mystery behind exuding that sexy, bold, sensual (connected to your senses) type of vibrant brand?

Celebrities have it. Artists of many kinds have it. World renowned authors, speakers, and leaders have it. You can, too.

It begins with how you live your life and who you are; not what you do.
 
In evaluating my personal brand recently, I found my marketing message and branding tended to have a “masculine” essence to it. As authentic as it was and it represented my talents and personality – there was something missing.

It felt like the essence of what I was conveying or the words I used were more masculine, squared off, and somewhat hard-edged rather than a flowing, sensual, feminine powerful energy behind the message.

I wanted more of me in my brand! What was missing?

I couldn’t identify it until recently. It was the essence of living and experiencing ALL of my six sensual senses sight, sound, smell, taste, touch and intuition. This is the basis of my new branding process to bring you to your outrageous, sexy, feminine core!
 
A sexy brand inspires others to feel their emotions.

Digital storytelling today (written, spoken or video) requires an emotional connection online in order to move people to an action. When your branding (you) can inspire others to take an action toward your offerings – you have emotionally connected to their needs, desires and dreams.

That is a sexy, bold brand.

Be sure to join my list to stay updated on the ALL the happenings coming up!

You don't want to miss a thing! Post a comment below how this may have "sparked" something new for you!

Gratitude,
 
 
 
 
 
Chief Inspiration Officer
Embrace Your Spotlight

www.ecreativebiz.com

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Monday, July 22, 2013

Have You Crossed Over Yet? What it Takes to be a "Marketable" Brand

I'm in a recent VIP strategy day with clients and one of their main frustrations that kept them from marketing fully (so common) was this:  "What do I reveal and how much do I reveal in my content for Social Media and my marketing?" 

The real reason for this confusion is not so much the content (although that is crucial to building your reputation and tribe online) but understanding this one powerful strategy: your business brand and personal brand are ONE in the same. Now some of you may be saying, "I do this already."

Ok, but I encourage you to read through this article and see where you probably are not as thorough as you may think. (I want you to succeed!)

I believe this is the most challenging mindset to shift and strategy to understand for business owners large and small today who want to innovate their business online. I work with both the small business owner (solo and a team) and the multi-million dollar corporations - it's THE most common issue I find hands-down. We are so programmed to communicate personally and formally in our two different worlds that we miss the most important strategy that causes conversion ($$).

Our world has become much more personal and informal, but it must be communicated in a SAVVY way. 

So for those emerging and progressive business owners who are still of the mindset that personal and business are separate when it comes to branding; and don't have a clearly defined personal brand YET; there are simple strategies to merge the two. No worries. No fault of your own. We all come from the same mindset and business marketing training. Bravo to those who step up and INNOVATE their brand to speak to their sophisticated consumer. You will succeed.

The blending of your business brand as your personal brand is the secret to excelling in your marketing which allows you to be a savvy, innovative brand connecting with people locally and worldwide positioning you to have a solid local or global business. The celebrities I worked with in the entertainment industry for over 22 years have this strategy down pat.

Here are benefits, mindsets and action tips to begin your innovation crossover to be a SAVVY BOLD brand: 



1. Think of yourself (not the business) as a brand and understand it's no longer an option; it's a necessity regardless of business size – you will succeed in your marketing especially using Social Media channels to engage and build your audience and tribe. Your key to building your savvy reputation online is this mindset.

2. Understand the abundance of savvy consumers today require an authentic relationship online. They want to get to KNOW, LIKE, AND TRUST you before they consider hiring you, buying from you, or recommending you.  Your BOLD personal brand will drive value into your business like no other strategy online due to the vital importance of peer-to-peer marketing.

3. Start by changing over all your content to be in 1st person conversational; like you are talking to that ONE ideal client or customer – because you are. That includes newsletter, blog, videos, expert articles, website home page, website “about” page, and social media posts. Pull your reader or viewer (video) in. Do it BOLDLY. Meaning, come out of the box with your delivery, content, confidence, and style.

4. By delivering a video or the written word as a well-defined personal brand (authentic, real, no masks) in all your marketing channels you are poised to win. The quality of your postings and content become more compelling, BOLD, and "marketable."

5. Reveal enough personality (notice I didn’t write personal info) into all your expert and social content to build curiosity, interest, intrigue and inspiration. I’m giving you permission to be ALL of you; not a carbon copy of someone else. Get inspired by a mentor or colleague, but embrace all of you – the quirks, the strengths, the brilliant you and communicate it with NO apologies.

I promise you will stand out in the online density and convert to revenues if you master these 5 starting points and then... learn more strategies! 

I'd love your comments and thoughts below. Let me know if you struggle with this or found a way to innovate your brand and content!

Gratitude,


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Chief Inspiration Officer
Embrace Your Spotlight

www.ecreativebiz.com

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