Thursday, January 3, 2013

Move people emotionally into action



The POWER of Online Content
2013 is THE year of inspiring others through your content.

Move people emotionally into action.


Begin to follow your intuition to create compelling content to post in your Social Media channels. Just try it. Before placing your fingers on the keyboard or smart phone, move from your head to your heart. Take a deep breath. Listen within. Seriously. No judging. Surrender. Let go. What do you most want to share in this moment? What do you want to GIVE to your online communities today? Inspiration? Humor? Resources? Strategy?

2013 is THE year of inspiring others through your content. Move people into action.

Now that the 2012 “end of the world” craziness has ended and you are still here in your glory, let’s look what’s to come and what we were to learn from all that. What was on the other side of all that hearsay stuff? Evolution. Abundance. Movement.

What really matters today in your online content is... Inspiration.

Isn’t that what you are truly doing in your branding online? The goal is to move people into action through compelling content built around your brand that speaks to your core essence and resonates with your core market.

What do you most want to give to the world? Isn’t it your passions? The work you do is an expression of your passion. Then what follows is a natural order of inspiring others to take an action from your compelling content via words and/or video on your website, Facebook pages, Pinterest pages, Twitter, LinkedIn and more. You are allowing you to best serve what you love.

Here's an excellent video by Mariel Hemingway and her partner Bobby that truly speaks her brand of health, balance, and adventure. http://vimeo.com/user8139866/the-willingway.
I was moved to action by watching her video. I signed up for her local guest appearance to hear more of what she had to inspire.

Proof than content is crucial in all of our marketing efforts for 2013 - an article stating predictions for 2013 reads..."Content’s importance is also stressed by Society of Digital Agencies’ Tony Quin, who notes “The rise of social media means that brands must now produce a constant stream of compelling content that attracts attention and becomes the basis for an ongoing connection with the consumer.” Full article
http://tinyurl.com/betterdataandcontent

Now I know writing is not everyone’s forte. In fact, expressing yourself through writing can be a definite challenge for most. It’s not an easy feat. I find with most of my coaching clients, their biggest challenge to move forward is their fear of writing. As I walk them through the mindset and strategy of how to express their passion through their branding, new ideas begin to emerge and they feel a connection to their audience. We then collaborate on their content. I use my art of expression to help bring the inspiration out of them. Writing is my art. I inspire you to express your core essence. Everyone wins.

Ready to explore how to move people into action through your compelling content?

Here’s the next step: email me or call my office 310-378-1277 to set up your complimentary exploration 45 min phone call. We will discover your essence and how to begin to express it so your online audience gets you. Then will talk "possibilities" to move you forward.

To your success and inspiration!
Marla
Your Chief Inspiration Officer
www.ecreativebiz.com 
 

No comments: