Have You Crossed Over Yet? What it Takes to be a "Marketable" Brand

I'm in a recent VIP strategy day with clients and one of their main frustrations that kept them from marketing fully (so common) was this:  "What do I reveal and how much do I reveal in my content for Social Media and my marketing?" 

The real reason for this confusion is not so much the content (although that is crucial to building your reputation and tribe online) but understanding this one powerful strategy: your business brand and personal brand are ONE in the same. Now some of you may be saying, "I do this already."

Ok, but I encourage you to read through this article and see where you probably are not as thorough as you may think. (I want you to succeed!)

I believe this is the most challenging mindset to shift and strategy to understand for business owners large and small today who want to innovate their business online. I work with both the small business owner (solo and a team) and the multi-million dollar corporations - it's THE most common issue I find hands-down. We are so programmed to communicate personally and formally in our two different worlds that we miss the most important strategy that causes conversion ($$).

Our world has become much more personal and informal, but it must be communicated in a SAVVY way. 

So for those emerging and progressive business owners who are still of the mindset that personal and business are separate when it comes to branding; and don't have a clearly defined personal brand YET; there are simple strategies to merge the two. No worries. No fault of your own. We all come from the same mindset and business marketing training. Bravo to those who step up and INNOVATE their brand to speak to their sophisticated consumer. You will succeed.

The blending of your business brand as your personal brand is the secret to excelling in your marketing which allows you to be a savvy, innovative brand connecting with people locally and worldwide positioning you to have a solid local or global business. The celebrities I worked with in the entertainment industry for over 22 years have this strategy down pat.

Here are benefits, mindsets and action tips to begin your innovation crossover to be a SAVVY BOLD brand: 

1. Think of yourself (not the business) as a brand and understand it's no longer an option; it's a necessity regardless of business size – you will succeed in your marketing especially using Social Media channels to engage and build your audience and tribe. Your key to building your savvy reputation online is this mindset.

2. Understand the abundance of savvy consumers today require an authentic relationship online. They want to get to KNOW, LIKE, AND TRUST you before they consider hiring you, buying from you, or recommending you.  Your BOLD personal brand will drive value into your business like no other strategy online due to the vital importance of peer-to-peer marketing.

3. Start by changing over all your content to be in 1^st person conversational; like you are talking to that ONE ideal client or customer – because you are. That includes newsletter, blog, videos, expert articles, website home page, website “about” page, and social media posts. Pull your reader or viewer (video) in. Do it BOLDLY. Meaning, come out of the box with your delivery, content, confidence, and style.

4. By delivering a video or the written word as a well-defined personal brand (authentic, real, no masks) in all your marketing channels you are poised to win. The quality of your postings and content become more compelling, BOLD, and "marketable."

5. Reveal enough personality (notice I didn’t write personal info) into all your expert and social content to build curiosity, interest, intrigue and inspiration. I’m giving you permission to be ALL of you; not a carbon copy of someone else. Get inspired by a mentor or colleague, but embrace all of you – the quirks, the strengths, the brilliant you and communicate it with NO apologies.

I promise you will stand out in the online density and convert to revenues if you master these 5 starting points and then... learn more strategies! 

I'd love your comments and thoughts below. Let me know if you struggle with this or found a way to innovate your brand and content!

Gratitude,

Chief Inspiration Officer

Embrace Your Spotlight

www.ecreativebiz.com

 

 

You've seen it happen with name brands..

So what's the secret to effective personal branding?

You've seen it happen with name brands like Oprah, Sir Richard Branson, Tony Robbins, and Marci Shimoff.

Humans are wired to empathize with other humans.

When we read, watch, or hear an inspiring story - we can’t help but apply it to our own lives and seize the moment. The heart of your brand is your everyday stories, photos and videos you share on Facebook, your blog, your e-zine, your Twitter posts and more. People take an action when they are inspired.

And you don't have to be an Oprah to make it work! You have a rich, authentic story and history of your own that makes you - well...YOU. 

How to live your life more authentically, which will shine through your personal brand in all your marketing:

1. Invent your own life. Live according to your own ideals of happiness. Allow your imagination to set fulfilling goals and have the courage to go after them till complete.

2. Live passionately. Radiate your vital energy; it's contagious and inspiring to others while raising the vibration around you as you pay it forward.

3. Learn and evolve. Commit to continually learning something new about life, your business, and relationships. Evolve.

I encourage you to talk more about this with Keri Murphy and I on July 18th (5-8 pm) in person at our FREE event in Long Beach - Click here for required registration. I am offering this to my entire audience regardless of where you reside. I can't assume you won't be out in Los Angeles area then OR know friends and associates who live in the area that would grab a chance at this!

I know you understand there's plenty that goes on behind the scenes of preparing for a compelling  2-3 min video that inspire viewers to take an action.

The most profound activity behind the scenes is not the technical stuff - but experiencing the transformation of bright, intelligent men & women business owners move from uncertainty to bold, confident, assured, and inspiring IN FRONT OF A CAMERA exuding their personal brand!

When you connect with your IT FACTOR - everything falls in place. My exceptional video and branding partner Keri Murphy and I take you there with our combined 50 years experience of entertainment, on-camera training, branding, and PR.  

Do come meet us and other savvy business owners on Thurs, July 18th from 5-8 pm, in Long Beach where you'll have an opportunity to hear behind the scenes tips, secrets, and business innovation expertise when Keri and I talk about how YOU can elevate your business and life via finding your IT FACTOR!

We are producing an entire evening for you to network with other savvy business owners seeking the same expertise and transformation.

Do plan ahead and register now. We will "sell out" because of the popularity of the topic and it's free. Please share this with your friends and have them register also!

Click here to grab a spot now and pass this onto your friends in the L.A. area. We'll see you in a few weeks!

To your success and brilliance,    

Chief Inspiration Officer

Embrace Your Spotlight

 

She's thrilled! Her money and self worth are transformed!

One of the most common challenges women have in business is their confidence in charging what they are worth. So when Linda Smith of Portland, Oregon emailed me about my branding program offer, we quickly realized her most pressing challenge was her relationship with money and her self-worth.

Now, understand this - Linda is a VERY dynamic, successful, sought after pianist in the wedding and event industries in the Portland area. Her illustrious career has taken her to many places meeting people of all walks of life as she gifts her clients with her amazing talents.

But she was not making the income she knew she could; and it was not for the lack of effort or non-frequent bookings. In fact she was consistently booked! Her issue was how much she was charging for her brilliance.

Relate?

Well here's her before and after remarks from her MONEY BREAKTHROUGH METHOD program we explored together.

Her top three strategies, tools, & techniques learned in the program that made the biggest difference in her business and revenues were: 

1.  Develop a positive, meaningful personal power statement.

2.  Raise fees to match my value and only accept clients who understand that value and are willing to pay it.

3.  Hire a support team to manage admin details.

I had her explain how she viewed money prior to participating in the program and how it changed after completing. 

"I had a poverty mindset that was replaced with an abundance mindset. I used to think: I would really appreciate it if you would hire me to play for your wedding/event." Her NEW mindset and confidence: "You would be lucky to have me play for your wedding/event!"

CREATE your own success story.

Congrats Linda! Such a pleasure to be your money mentor!

Email me  
Apply to be considered for my MBM program. Write MBM in the subject line.

Put the SEXY back in your life and brand!

Ever have one of those chance encounters where someone you meet makes a significant shift in your outlook on life and there was no plan to do so? (I know the Universe plays a part in this)

Well, last week at a networking event, I ran into a dynamic gal who I have not seen in a while and never had the chance to really get to know her. This time - it was life changing.  

As I caught up with the beautiful Susie Augustine, author and speaker of “SEXY, FIT & FAB at ANY age,” after the scheduled speakers gave their terrific presentations, I realized there was one major element missing not only in my life but in my branding.

The SEX APPEAL factor.

I don't think I am alone in this. I think many of us women left the sex appeal factor on the kitchen counter and forgot about it due to our over scheduled, demanding lives! 

I totally enjoyed my connection with Susie and she gifted me with her book that night. As a result of our interaction, I had this intuitive nudge that felt like a JOLT of energy calling my attention. I felt inspired and excited. I began to pay attention to this “expansive” energy as I zoomed home to start reading her book. I fell asleep with thoughts of getting my “sexy back!” Days later after I devoured the book, I realized this one element that just re- ignited my spunk, my inner core, and my zest was the missing piece in my life and my personal brand.

How about you? Sit for a moment and think about the last time you acknowledged your “sex appeal.” It usually comes in form of confidence, spunk, courage, boldness, health, vitality, sassiness and more. It’s not that you are lacking these qualities; it’s that you have not embraced or nourished them. Ladies, we can have that swagger when we walk in high heels when we have the intention to be “sexy.” We can have that vitality when we eat correctly, exercise often, and make wellness a major priority in our lives. Our sex appeal comes from the inside out when we connect to our spirit and soul. It’s our powerful feminine energy that changes lives.

Thanks to Susie’s inspiration, I'm sharing 5 tips to getting your “sexy back” in your life and brand below and my new video (below). You have the capability of exuding a confidence and natural sex appeal (we all have it!) any time any day with a little effort and focus.

1. Revisit your dreams of living a classy, first-class, sexy life often. It’s your birthright. Feel it AS IF.  

2. Get back into the gym or outdoors. Commit to exercise at least 3 x a week to reconnect to your body, mind & soul. This builds enormous confidence.

3. Sign up for pole dancing, ballroom dancing, country dancing, any style of dancing that will re-ignite that beautiful feminine energy in your body, cells, and molecules!

4. Review your bio on your website. Does it feel sexy or plain vanilla? Does it tell a compelling, vulnerable story of challenge to victory and the lives you inspired? Is it fun & inspiring? Does it include accolades and successes? Boast your brilliance! (With no apologies)

5. Tell the truth to yourself about your true beauty, strengths, vulnerability, abilities to make abundant money, compassion, and talents. Wear them all like a proud diamond ring no matter what others say. Stand in your power! Feed your spirit and soul. 

Branding Tips Video 

This is just the beginning of re-igniting your sex appeal so that your brand exudes all of this and more. The content you compose for your branding will flow so much easier.

I believe in you. Now go to it! Please pick up a copy of Susie’s book, “Sexy, Fit & Fab at ANY age." You’ll thank yourself for months!

Please comment below about this topic! Tell me about your journey. Do these 5 tips help? Share the blog post and support your friends in finding their “Sexy Factor” in their lives. 

  

Enjoy the summer and make it sexy!

Chief Inspiration Officer

Embrace Your Spotlight