Monday, April 25, 2011

Social Media Savvy Tips: Smartphone mobile marketing

Did you know QR codes have been popular for years in Japan? They are just now becoming the leading marketing advantage in the U.S.

So how do they work and how do you design one? Easy.

QR Codes are a cell phone readable bar code that can store phone numbers, URL's, email addresses and most any other alphanumeric data. Realtors, Dentists, Online Marketers, Retail businesses, authors, - you name it - are raising the bar in this form of marketing.

I’ve seen very creative ways to use the QR code strategy. Jergens lotion had an ad in PEOPLE magazine where they placed a QR code in the ad that took the reader to a video about taking care of your body. A client of mine sells jewelry so she laminated a business card size QR code and placed it in her purse. Each time she talked to someone in person about her catalog of jewelry, she either used the code with her smartphone to show the catalog or she showed her customer how to upload the QR code reader to their phone and then had them snapshot the QR code into their own phone and review the catalog on the spot!

Go to QRstuff.com for your free conversion and be sure to upload QR Reader app to your smartphone. Your customer takes a snapshot of the code and up comes on their smartphone - your website, video, promo page, special, email, or message right in front of their eyes.

Technology. Amazing. Try the one I have here and see where it takes you. :)

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