The wealth of your brand lies in telling emotionally compelling stories via video

I want to get to the heart of my message here with you. The core of our 6/24 Video Marketing Playshop is "Tell the Sell."

The moving pictures of your brand must tell an emotionally compelling story - and what better story than that of your client testimonial.

Write this down, highlight this, please take note of this: The wealth of your brand lies in the telling stories via video.Technology is evolving & video will play an even more prominent role in your business than it is now. Better be prepared for what lies ahead.

Chris Lombardo and I are taking video marketing to a whole new level emotionally, creatively and effectively. The future requires all of us to be more creative and emotionally compelling in our video delivery. There are plenty of applications, tools, and sites with simple video producing capabilities.

We promise - your creative entrepreneurial spirit will surface on 6/24. Register for Early Rate before 5/16. Your NEW clients are waiting right in the center of the heart of your brand. www.videoplayshop.com. Let us show you how to reach them.

Here is an EXCELLENT example of how to "Tell to sell." http://bit.ly/tell2sell

SEO Power - A video is 50 times more likely...

I probably don't need to tell you video marketing is the HOT channel for highly effective marketing and conversion.

And, I probably don't need to say how crucial it is to use video marketing as part of your SEO (search engine optimization) plan. Meaning, the combination of all the online activity you have from your website and your social media (all networks), and blog postings. They all feed into your GOOGLE rankings. Video catches the attention of the search engine spiders FIRST that look for your content.

But you know that, right?

Here's what I hear all the time: "Why am I not on page 1 of Google in my categories?" Everyone wants to be on page one. BUT is everyone using video in all their marketing? And how much? And where? And is it part of their personal brand?

With these statistics...

• YouTube is monetizing (helping you make money) over 2 billion video views per week globally. (That's GLOBALLY)
• Americans watch more videos a month on YouTube than they conduct searches on Google.
• A video is 50 times more likely to get a first-page Google ranking than a text page. (Did you really get that?)

...you and your friends need to be at our NEW Video Marketing Playshop. Chris Lombardo and I will be walking you (and your friends) through a 5-step system to produce and market your 1st or updated personally branded video (bring your own vid cam)... so you can market effectively and powerfully.

Afraid of the camera and how you look? We make it fun and Chris is an expert at directing. You should have seen our first try at our videos for this promo :) Now is your time to:

STEP INTO THE SPOTLIGHT.

I invite you to attend -- no, I URGE you to attend if you are serious about your time and money. No more guessing rich keywords and tips and tricks to get into high ranking on Google. You can also pay it forward to those in your community by encouraging them to register with you before May16th for the EARLY bird rate. In fact, we are offering a BRING A FRIEND option. So grab someone and split the cost! Not sure if the date works? Look at how you can rearrange your schedule to be there. It's that important.

Here are the details: www.videoplayshop.com.

Come play with us at the beach on June 24th!

State of the HEART technology via Social Media marketing

Today's MUST HAVE marketing technique is PERSONAL BRANDING with video where your story – your life – your personality becomes the focal point of your brand. This is where humans connect on an emotional level.

People remember stories.

By using state of the HEART technology via Social Media marketing with your signature video, you turn your audience into viral advocates, customers, clients, patients and into RAVING FANS!

Our Video Marketing Playshop will inspire and awaken your imagination and possibility thinking to craft a two-minute video (or less) while having fun, interaction, and creative stimulation.

All those worries will transform into action and excitement.

When you emotionally connect to your own brand
(your story- your brilliance - your talents and how they serve others in a BIG way)
this is how life can look:

• You more consistently attract the ideal client, customer, or patient and that is a GREAT feeling!
• Your DOUBT diminishes who you can best serve because you are very clear on the needs of that market and how you emotionally connect with them and they of you.
• You receive more consistently unsolicited gifts of appreciation and gratitude for transforming your client's lives.
• You find you are treated with much more respect by clients, customers or patients because you are attracting the RIGHT ones with your brand.
• You stop worrying whether your marketing is effective and received well by your market because they GET you and RELATE with you!
• Your revenues increase because you are experienced as true to your brand and the integrity of what you bring to others.
• You are delighted to market your video and other brand videos because you are seeing results!

The Playshop is about converting the rich humanity of your life
into a moving story - as your brand.

We are teaching you the power of digital storytelling via Social Media.

Register NOW!

Early Bird deadline is May 16th!
http://www.videoplayshop.com/

In gratitude,
Marla & Chris

Social Media Savvy Tips: Smartphone mobile marketing

Did you know QR codes have been popular for years in Japan? They are just now becoming the leading marketing advantage in the U.S.

So how do they work and how do you design one? Easy.

QR Codes are a cell phone readable bar code that can store phone numbers, URL's, email addresses and most any other alphanumeric data. Realtors, Dentists, Online Marketers, Retail businesses, authors, - you name it - are raising the bar in this form of marketing.

I’ve seen very creative ways to use the QR code strategy. Jergens lotion had an ad in PEOPLE magazine where they placed a QR code in the ad that took the reader to a video about taking care of your body. A client of mine sells jewelry so she laminated a business card size QR code and placed it in her purse. Each time she talked to someone in person about her catalog of jewelry, she either used the code with her smartphone to show the catalog or she showed her customer how to upload the QR code reader to their phone and then had them snapshot the QR code into their own phone and review the catalog on the spot!

Go to QRstuff.com for your free conversion and be sure to upload QR Reader app to your smartphone. Your customer takes a snapshot of the code and up comes on their smartphone - your website, video, promo page, special, email, or message right in front of their eyes.

Technology. Amazing. Try the one I have here and see where it takes you. :)

"I'm not emotional" Then THIS is for you! You're marketing may be suffering because....

Today’s virtual world requires us to be as real as possible and the secret to connecting humans to each other online is emotions. (and those who say “I’m not emotional” - this info is especially for you!)

When we have the physical component missing in our interactions online, we must present a strong emotional presence so our contacts will resonate with us and build the KNOW, LIKE, TRUST factor.

And that is where you become CLIENT ATTRACTIVE and convert your communities to revenues.

It’s called Emotional Resonance.

So, in my conversations with entrepreneurs as I advocate how you and your business brand are ONE IN THE SAME - I urge them that a mindset shift must take place or they will surely be left behind.

Good news for you!

As I transition from one-on-one coaching to a more concentrated focus on group programs and workshops and live events based on Social Media marketing, personal branding and online marketing, I wanted to give a gift to you in celebration of this exciting change.

In celebration of this change (it's been scary and exciting all in the one), I am offering for the last time one-on-one phone or in person coaching (if you live in L.A. or want to fly out here) - at low rates.

This is for any one of you who have hesitated to jump into any of my coaching offers, or those who have had the experience with me and want more one-on-one attention with your online and social media marketing. - I am only offering 2 (2 hour) slots and 2 (4 hour ) slots. Once these are snapped up - they are gone at that low rate.

I'd grab this now and bank them! (You can register now and schedule later)

Much like equity, once you have your session - the ROI will turn into equity - results that keep on giving.

I am inviting you to take advantage of my 22 years of personal branding, PR, and marketing results to take you out of your confusion, frustration, and lack of results using Social Media!

Click here for details -- http://bit.ly/mygratitude4ugift

In gratitude,

Marla

Social Media Savvy Culture Club: High Tech with High Touch To Transform Your Business

Today's marketing evolution from offline to online has taken the form of cultivating well intended cultures of like minds. Meaning, we have expanded our reach as entrepreneurs to a virtual world that has powerfully changed the game of connection that transforms to building a global business for the solopreneur.

And that is incredibly powerful.

Because of Social Media, we have the luxury of creating and nurturing our own hand chosen cultures - (Friend community on FB, our Fan base on our business pages, our Twitter followers, and our contacts on YouTube and groups on LinkedIn). We have far reaching capabilities for our businesses due to the power of Social Media.

BUT, how do you truly monetize this platform and build these online cultures that reflect your values, intentions, brand and target market?

This is why I created the FIRST ever Social Media Savvy Culture Club. This is my "entry level" group coaching program where you can find like minds, learn how to build a SAVVY personal brand and monetize your business on Facebook, Twitter, YouTube and LI.

The CLUB is where innovative thinkers and doers mastermind to support one another in their challenges and successes. It's a NEW playground for personal growth, money mastery, Social Media savviness, and entrepreneurial inspiration.

An underlying premise to the program and how I encourage entrepreneurs to use Social Media is staying grounded and keeping connected to your offline life. I am not about you losing yourself in the process of becoming savvy in your Social Media efforts. That was a fear of mine early on as an adopter of Social Media and then a coach of the powerful strategies.

Many of us have this fear, as I did, that we will lose touch with our lives because Social Media and technology is so seducing to our senses; hence we lose ourselves in all the techie stuff.

I am very high tech and ALWAYS high touch.

I often catch my breath and pull back so I can stay grounded and connected to my life. I disconnect from high tech for moments in time and reconnect with the rich texture of my life. I aspire the same for you.

This program has been a long time in coming and GEEZ am I glad it's finally here! I've invested plenty in myself (evolution) over the last three years to serve you more and feel good about it!

Would love to have you as part of the CLUB!

For details and benefits of membership, Click here.

The Secret to Living in a Glass House Era: Stepping out of your comfort zone and into the money zone

In our "Facebook Age" world - every aspect of our lives is changing where everything that once used to be "private" and kept at bay - is now acceptable and almost expected to be shared with others. Anything (well almost) is sharable today because of social media and its powerful effect on our lives. We have gone from seclusion in our homes and offices to an accepted "voyeurism" where we have opened our arms and hearts to collaboration, connection, and expansion in new ways.

So how does this affect you the business owner? It's time to let go of hiding or keeping your life so private from your clients, patients, and customers and be authentic and transparent when delivering your brand on Facebook, Twitter, Youtube and LI. Today's marketing requires YOU to be the brand - personal and business are one in the same. No longer separate.

The acceptance of being transparent is still a challenge for most clients who begin their programs. When they come to me - it's usually to learn the technical end of all this digital tools. But what they come to find out is - they have a fear or hesitation of being exposed - living in the limelight - living in a fishbowl, therefore preventing themselves from expanding their business.

No worries. Here are three tips to stepping out of your comfort zone and into the money zone:

1. Take it easy on yourself. Being savvy in Social Media means being classy about the content you post; not overexposed. Be selective about what you share, but always make it authentic and real. Yes, that means being emotionally vulnerable. No "putting on a show or facade " - just real daily stuff with class and care. Your friends and target market require the real you; it gives them permission to do the same. :)

2. Trust ...when you come from authenticity and transparency while using FB or Twitter, it's a natural human response for others to embrace all of who you are. We are all here with the same challenges, fears, concerns and more in life. Compassion is available and plentiful in your online communities. Reach out and RELAX.

3. Your willingness to express the person behind the business will reap rewards. Today's sophisticated consumer wants you to communicate in your own voice (verbal and written) while using Social Media. You create raving fans that know, like, and trust you (and promote you on Facebook & Twitter) when you post emotionally compelling content.